PATTAYA — ADFEST founder Vinit told adobo Magazine in an interview that through the years, ADFEST has always been the same—the same warm and friendly festival that aims to gather and recognize the best creative works in the region.
Watch the full interview with Vinit Suraphongchai here:
“In some way, ADFEST is the same every year because the idea of adfest is to always promote creative excellence and to remind everybody in asia about the indigenous culture that is used in the communication process. Otherwise, we forget who we are.”
Charles Cadell, Jury President for Promo Lotus and Effective Lotus said, “I like what Vinit said last night, ‘This isn’t an awards show. It is more than an awards show’. He is right. That is the core thing that people need to understand about ADFEST. It is creative-focussed, it’s networking, it’s improvement and it truly has the best interest of the industry at heart given it is not for profit. It is done for love.”
However, year by year they also offer something different. In 2014, the ADFEST line up of speakers included leading professionals from corporations. But this year, the organizers have decided to bring in creatives, designers, film and music producers to share their knowledge with the delegates.
“Last year we invited many speakers from big corporations and the audience didn’t relate to them very much so this year we invited many speakers who are in the technological field,” said Vinit. “And they are people who are excellent in the business. They are not big corporations, they are small businesses. The audience can relate to them. ”
ADFEST is also the only festival in the industry that displays every single entry that they received. That is why the Peach Convention Center is the most fitting venue for ADFEST. “This is the selling point of ADFEST. We display all the works,” said Vinit.
Take a virtual tour of the exhibit here:
When asked what we should expect in the coming ADFESTS, Vinit assures, “You can come to ADFEST every year because every year it’s different.”
