MANILA - Adknowledge Asia has just beefed up AdParlor to include Instagram advertising, giving the social video marketing platform reach across today’s popular social platforms.
AdParlor will now be able to support all available campaign objectives on the Instagram API, including Cost Per Link Click, Cost Per Mobile App Install and Cost Per Video View.
Results from beta testing Instagram ads were promising. For instance, Adknowledge says that an unnamed video streaming service client has seen its cost-per-click (CPC) rate decrease nearly 50% in the first week of the Instagram ad campaign, compared to the cost on other platforms.
AdParlor was one of Facebook’s inaugural API partners in 2012. Twitter included it as a beta partner in 2013 and now Instagram has followed suit.
It started out as a leading Facebook Ads management platform operating from their headquarters in Toronto, Canada. Adknowledge acquired the AdParlor in 2011.
"Instagram now has 400 million users globally, so is a 'must have' audience for ambitious advertisers. We have proved in other markets that you can get a fantastic ROI for both brand building and performance campaigns on Instagram, and look forward to rolling out those learnings across Asia," said Ben Legg, CEO at Adknowledge Asia.
The update came a month after Adknowledge acquired of Komli Media Inc’s Southeast Asia operations, making it one of the largest adtech companies in the region. It’s Southeast Asian expansion began in January when it entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications
Matt Sutton, SVP, Operations at Adknowledge Asia adds: “Many of our Facebook advertisers across APAC have been asking about Instagram opportunities for some time now. It represents a welcome addition to an already powerful suite of options on the Facebook advertising platform. It will deliver to advertisers an extremely receptive audience who are motivated to engage with brands and transact. We’re extremely proud to be partnering with Facebook to make it available in this part of the world.”