*Photo by The Rampage
MANILA – The last leg of adobo class a school of Creativity wrapped up at Asia Pacific College. Dozens of Multimedia Arts and ABM Senior High School students attended the event which gave insights on topics like leadership, digital marketing, virtual reality, and visual art storytelling.
The Coca-Cola Company’s Vice President of Marketing Stephan Czypionka
The Coca-Cola Company’s Vice President of Marketing Stephan Czypionka first took the stage with his talk, “Let’s Make Pizza! And How We Do It At The Coca-Cola Company”. He talked about leadership and how the Coca-Cola company baked the best ‘pizza’ in town, specially with the launch of Coke Studios. For Czypionka, “If you want to succeed, you need to figure out what makes you come to work.”
Jay Jaboneta of I AM VR Panda and Yellow Boat of Hope Foundation
Jay Jaboneta of I AM VR Panda and Yellow Boat of Hope Foundation followed with his topic, “Understanding Gen Z and the Creative Economy” in which he tackled the qualities of Gen Z as well as how VR can unleash their creativity that will inspire change. ”Technology can be used to make a difference in the lives of others,” he said.
Meanwhile, Jason Cruz of Wizard Manila, McCann Worldgroup Philippines
Meanwhile, Jason Cruz of Wizard Manila, McCann Worldgroup Philippines shared insights on how brands should latch onto emotion to give the audience an extraordinary brand experience in his session entitled, “The Role of Content in the Experience Economy. “Brands must create content (not just products) across a universe of experiences,” Cruz opined.
Nuwork’s Terence Eduarte
Nuwork’s Terence Eduarte capped off the event with his session, “Art and Storytelling” wherein he shared the story behind his award-winning work, ‘100 Days of Secrets’. For Eduarte, there’s nothing more empowering than help people freely express their thoughts and emotions through his craft.
Asia Pacific College's students enjoying Jollibee's Photobooth
Adobo class a School of Creativity’ was co-Presented by Jollibee and organized by Bahay Bombilya and The Rampage.
As this year’s adobo class a School of Creativity came to a close, students from various universities and courses are definitely one step closer to being industry-ready. Cheers!