MANILA – This year’s adobo LIA Young Creative Competition focuses on why awards matter, bringing together the industry’s most seasoned and influential talents to judge the entries, the winners of which fly to Las Vegas for the London International Awards.
Winning video entries on why #AwardsMatter grant the entrants a chance to take part at the London International Awards’ Creative LIAson’s Educational Initiative For Young Talent.
Having spent countless hours in jury rooms, Brandie Tan, Executive Creative Director of J. Walter Thompson Philippines, heads the jury this year. Tan’s extensive experience in judging, from Cannes Lions to AdStars, Spikes Asia to Kidlat Awards, and even AdFest in Thailand, has prompted him to strive for work that connects locally and resonates globally.
Previous delegates include Corey Cruz of BBDO Guerrero and Donna Dimayuga of DDB (2012 and again at BBDO Guerrero in 2013), Drea Dizon, Art Director at JWT Manila (2013), Barny Rivera of Digital FCB and Rayna Vihuela Reyes of Aspac Advertising (2014), Paulo Villones, Art Director at BBDO Guerrero and Andrew Yap, Art Director at Publicis Manila (2015), Miel Soneja, Art Director at Dentsu JaymeSyfu, and Joza Myrene Nada, Art Director at Publicis Manila (2016).
Jury Members are:
Abi Aquino
Executive Creative Director at Mullenlowe Philippines
Abi has been at various curious points in her life, a magazine editor, radio producer, theater actress, and mascot trainer. Most days, she is a writer, ultimate disc player, and a terrible poker player. She has written one book, two screenplays, and is quite fond of successfully relaunching megabrands, such as Selecta Ice Cream in 2008, Selecta Cornetto in 2009, and BPI’s thought-provoking new campaign in 2014. She can also bark like a dog, which is cute and alarming at the same time.
Joe Dy
Executive Creative Director
McCann Worldgroup Philippines
Joe Dy is ECD at McCann Worldgroup Philippines, where he spends his days helping oversee one of the biggest creative departments in the Philippines. A consistent award-winner over the span of his two-decade career, Joe recently picked up his second Gold Lion at Cannes. He has also earned metals at the Clio Awards, Spikes Asia, Asian AdFest, the New York Festivals, the AMEs, the LIAA, the Effies, the Araw Awards, the Tambuli Awards, the Kidlat Awards, the Tinta Awards and the Adobo Design Awards, just to name a few.
Having previously worked at J. Walter Thompson, BBDO and Leo Burnett, Joe has won for TV, Digital, Radio, Outdoor, Print, Design, Direct, Integrated and Media. Among the major brands he has worked on include Nestle, Coca-Cola, J&J Bayer, Unilever, P&G, San Miguel Red Horse, Emperador, Mondelez, Aboitiz, HSBC, McDonald’s, Schick, Kraft, Shell, Ford, Pfizer and FedEx.
He has judged AdStars, New York Festivals, Adobo LIA, the 4As AOY and has thrice served as Kidlat Awards Co-Chairman for competition.
Joe is also a certified barista, a former sports journalist, a token Chinese t-shirt entrepreneur, an instagram non-celebrity, S&R Gold Membership cardholder, and two-time San Diego Comic Con attendee.
Paolo Fabregas
Executive Creative Director
Publicis Manila, Inc.
Paolo Fabregas cut his teeth as a copywriter in DDB Philippines. Since then, he has joined Bates 141, Harrison Communications, and McCann Worldgroup. He is currently Executive Creative Director in Publicis Manila Inc. handling Bear Brand, Nido and Milo. Somehow, he has also managed to write and illustrate his own comic books. His second book was a finalist in the National Book Awards for Best Graphic Novel in 2014.
Herbert Hernandez
Partner
Gigil
Before putting up his own independent agency, Herbert was CD at DM9JaymeSyfu and ECD at Y&R Philippines.
He started strong by graduating first in his batch with a Magna Cum Laude in Advertising. He continued to win at DM9, where he scored multiple awards at Cannes and Spikes for his work on Mini, Smart and the Department of Tourism. Recently at Y&R, he helped the country receive its first APAC Effies metal, the agency its first AOY plate, and Caltex Asia-Pacific its first Cannes Lion. As if being an advertising rock star wasn’t enough, he plays guitar after-hours for the bands Moonstar88 and 6cyclemind, with whom he has won ‘Alternative Album of the Year’ and ‘Most Downloaded Song’ at the Awit Awards.
Herbert has also handled big clients like Nestle, Unilever, San Miguel, Asia Brewery, AB Heineken, Ford, Land Rover, The North Face, Inbisco, Colgate-Palmolive, CDO Foodsphere, Tanduay, and Splash among others accounts. His work has also been recognized by The One Show, LIA, The New York Festivals, Ad Stars, The Work and AdFest. He has done jury duty for the NYF.
Pia Roxas Ocampo
Executive Creative Director
Wunderman Manila
Pia Roxas Ocampo is ECD at Wunderman Manila. Apart from a stint in Digital Consultancy, she has built a 15 year portfolio of creative work in Digital, Direct and Advertising, recognized in Spikes Asia, D&AD, LIAA, Media, Clio, Adfest, Effy, Caples, One Show Interactive and Cannes. Always learning, she was part of the first ever Cannes Lions Masters of Creativity Class in 2015. Catch her random thoughts on Twitter – @piaroxas (yep, still on Twitter.)
Joey Ong
Managing Director and Founder
Dojo
Joey Ong is the Managing Director and Founder of Dojo, a Design and Brand Image Management company under the Dentsu-Aspac group. He is one of the first young Creatives in the industry to break the ceiling by winning the first Adfest Gold for the country and for J. Walter Thompson, where he began his career. He started as a Visualizer and made his way up to becoming one of the youngest Executive Creative Directors in the Philippines, heading agencies like Ogilvy Action, Bates 141, DDB Group Philippines and Dentsu-Aspac. Now he has ventured into starting his own company that aims to give brands creative solutions that focus on design and consumer engagement.
Antonio “Tonypet” Sarmiento III
Chief Creative Officer and Founding Partner
Havas Media Ortega & Collab
After 12 solid years of above-the-line advertising in shops like BBDO, Grey, Saatchis, Publicis and Proximity, Tony Sarmiento banded together with two of the most influential pillars in the Philippine advertising industry in May of 2012 to form Havas Media Ortega, a fully-integrated media agency where he watches over of its innovations think-tank, Collab.
In 2013, his role in Havas Media Group was expanded to Regional Creative Integrator where he collaborates with Havas Media Asia Pacific teams to push the creative envelope in media and innovation.
Tonypet, as he is known more in the industry, has been a member of Campaign Brief Asia’s Regional Creative Rankings and his work has been recognized at international shows like the British D&AD, the Clios and The One Show, Cannes Lions, the Asian Direct Marketing Awards, Asia Pacific Advertising Festival, the Asian Advertising Awards and the Malaysian Kancils. Back home, he has also won in the Creative Guild, the Philippine Ad Congress Araw Awards, the IMMAP Boomerangs, the Araw Values and the Catholic Mass Media Awards.
Joey Tiempo
Executive Creative Director
Nuworks Interactive Labs
Joey David-Tiempo is a Fine Arts graduate who ended up as a copywriter who loves code. She is currently the Executive Creative Director at Nuworks Interactive Labs.
She has, over the last decade, worked with TBWA\Santiago Mangada Puno, Publicis Jimenez-Basic Advertising, and Y&R Philippines. Her brands include Toyota, Jollibee, Sara Lee, Unilab, Glaxo Smithkline, Citibank, Del Monte and Energizer.
Joey is the winner of the Philippines’ first Webby and her work has been recognized at Cannes Lions, D&AD, One Show, AWARD Award, Clio, LIAA, Spikes Asia and AdFest. She has served in the jury for Cannes Lions, New York Festival International Advertising Awards, Spikes Asia, AdFest and AdStars.
