adobo magazine, the country’s premier advertising, design and brand communications publication, presents two covers that pack a punch: the team behind Nestlé Philippines’ centennial campaign and the one-man branding army known as the People’s Champion, Manny Pacquiao.
These cover stories showcase a cross section of the country’s ad landscape: a fistful of Pacquiao’s dominance both during boxing matches as a fighter and commercial breaks as a product endorser, and a tribute to Nestlé Philippines’ classic ads as a commemoration of the company’s centennial in the country.
The issue covers the Creative Guild & KBP Kidlat Awards in Boracay last May and the Asia-Pacific Advertising Festival (ADFEST) in Phuket, Thailand, in March. Recaps of the festivals and the winning ads can be seen in the special sections. The magazine also serves as a primer to the Cannes Lions International Festival of Creativity, the world’s largest gathering celebrating creativity in advertising and related fields, which takes place this June.
adobo is never complete without its exclusive profiles of inspiring personalities. Read about Adphoto’s chief lensman John Chua, theater designer and director Loy Arcenas, and The Gunn Report’s Donald Gunn in a rare interview at ADFEST.
Learn more about the industry’s activities with the Mad About section on Helping Japan and an introduction to transit advertising. Meet Publicis JimenezBasic’s Don Sevilla III in the Centerfold, ad industry surfers in Trendspotting, and digital agency Media Contacts Philippines in the Agency Profile. Joji Jacob of DDB Singapore does the honors for the Creative Review.
Local, regional and global news and features on advertising are complemented by stories on media and digital, as well as the regular sections. Find all these and more in the new adobo in major magazine outlets and bookstores for only P180. Grab your copy today.
