SINGAPORE – Frans Kok has been appointed general manager for Asia Pacific at IT solutions provider AEB. Kok replaces Thomas Halliday who is moving into a regional leadership role in Supply Chain Consulting. Halliday has spent the last years establishing a solid framework of channel partners and a regional sales strategy for approaching market sectors.
Kok joins AEB with over 15 years’ experience in the IT solutions and manufacturing industry in Asia Pacific. He was recently regional sales director for Magic Software Enterprises, a provider of mobile development and integration platforms, where he was responsible for channel development in the Asia Pacific region.
Prior to this, Kok held leadership positions at Honeywell in both the European and Asian headquarters, where he helped grow regional revenue for Asia by 200 per cent over five years. His mandate is to lead AEB’s go-to-market strategies for accelerated growth across the region, armed with an experienced and highly knowledgeable team in the established Singapore office. Kok will report directly to the global CEO of AEB, Markus Meissner.
“This is an opportune time for Frans to join AEB as the supply chain blueprint for the ASEAN community takes hold and we see more regional borders opening up. Thomas’ contribution has been valuable in solidifying our foundation for further growth and now we can leverage Frans’ expertise to increase the depth and breadth of our IT solutions across multiple logistics providers and markets,” Meissner said. “I am very enthusiastic by the opportunity to lead AEB’s regional growth at such an exciting time,” said Kok. “The growth potential to build on AEB existing customer base and its channel partners, while continuing to enhance the company’s value to multiple service providers and manufacturers in Asia will expand AEB’s regional operations to its next phase of growth.”
