NEW YORK — Agencies in Australia, China, India, Japan, New Zealand, Philippines, Singapore, South Korea and Taiwan won a total of 44 ADC Cubes and 36 Merits at the global ADC 96th Annual Awards gala in New York.
A summary of top winners by country is as follows:
A total of 31 ADC Cubes were won by agencies in Japan, including 24 by Dentsu, Inc., Tokyo (two Gold, seven Silver and 15 Bronze). Highlights for Dentsu were an ADC Gold Cube in Design, Posters and two ADC Silver Cubes (one in Design, Photography and one in Advertising, Out-of-Home) for “Get Back, Tohoku” on behalf of East Japan Railway Company. The agency also won an ADC Gold Cube in Advertising, Art Direction and two ADC Bronze Cubes in Design (one for Posters, one for Illustration) for “History of the Internet” on behalf of Yahoo Japan Corporation.
Other wins for Dentsu included an ADC Silver Cube and ADC Bronze Cube in Design for “Take Physical Conditioning Gym” for Take Physical Conditioning, an ADC Silver Cube and ADC Bronze Cube in Design for “Another Mountain” for Yoshida Hideo Memorial Foundation/Advertising Museum of Tokyo, an ADC Silver Cube in Integrated and two ADC Bronze Cubes in Digital for “Life is Electric” for Panasonic Corporation, an ADC Silver Cube in Motion for “An Experiment in Imagination” for Nikkei, Inc., and an ADC Silver Cube in Motion for “New Angle, New World” for Nihon University College of Art.
The two other ADC Gold Cube winners from Japan were both in Design: Hakuhodo, Inc., Tokyo, for “The Washi Lingerie Poster” for RC Corp. France-Japon, and McCann Tokyo, for “Amazon Fashion Week Tokyo 2017 S/S Opening Act” on behalf of Amazon Japan G.K.
Iyamadesign, Inc., Tokyo, won one ADC Silver and one Bronze Cube in Design, Environmental, Retail/Restaurants/Office, Series and Single for “mt ex 3331” for Kamoi Kakoshi Co., Ltd. Japanese agencies won three other ADC Bronze Cubes: TBWA\Hakuhodo, Tokyo, won in Interactive, Innovation, Single, for “Native Mobile Music Video” for King Records; Hakuhodo, Tokyo, won in Design, Branding, Branding Systems/Corporate Identity for Print, Series, for “Modern Pop Sushi” for Kappa Create Co., Ltd., and Euphrates, Tokyo, received one for “The Adventures of Bi-suke Marbles” for NHK in Motion, Craft in Motion, Direction, Single.
702Design, Hangzhou, won an ADC Gold Cube for “XIAN” on behalf of Thomas Sauvin in Design, Book Design. China’s other ADC Cube winners, both in Design, were China Architecture & Building Press, Beijing, with an ADC Silver Cube for “XX” for themselves in Book Design, and Saatchi & Saatchi, Shanghai, with an ADC Bronze Cube for “Music Temple - Mu Ma” for FAW-Mazda in Illustration.
The Nine, Shanghai, won two Merits awards, Mintbrand Design, Beijing, Nanjing Han Qing Tang Design, Co., Ltd., Nanjing, Starbrand, Shenzhen, and Puff, Shanghai, all received one Merit. In the student competition, Luxun Academy of Fine Arts, Shenyang, won an ADC Bronze Cube for its own “Tomorrow World” in Design, Posters. The school also received four Merit awards, all for work done for itself: two for “Tocking”, one for “The Wave” and one for “House of Flying Daggers”, all in Motion.
R/GA Sydney won an ADC Gold Cube for “Through the Dark” (https://youtu.be/G_isD_9Oj_I) on behalf of Google in Digital, Interactive, Interactive Film, Single. The same work won an ADC Silver Cube in Digital, Craft in Digital, Art Direction, Single. R/GA Sydney also picked up an ADC Bronze Cube for “Playing With Fire” for Google in Digital, Interactive, Film.
For its “Pocket Patrol” (https://youtu.be/8ewxOGqGbLY) work for Samsung Australia, Leo Burnett Sydney picked up an ADC Silver Cube in Digital, Apps, GPS/Location Technology, Single, an ADC Bronze Cube in Digital, Interactive, Innovation, Single, and a Merit award in Digital, Craft in Digital, Use of Technology, Single. Leo Burnett Melbourne won a Merit in Design, Branding, Branding Systems/Corporate Identity Integrated, Single for “Brand Ecosystem” for Great Barrier Reef.
In student work, Billy Blue College of Design, Sydney, won an ADC Bronze Cube for “Wake” on behalf of itself in the Motion, Craft in Motion, Direction, Single.
Kookman University, Seoul, and Daejeon University, Daejeon, won an ADC Gold Cube in student Design, Typography for their “Flicker Flicker” posters for Studio p-l-o-t. Kookman University also won two ADC Bronze Cubes for Studio p-l-o-t, including “One Shot One Kill” in Design, Posters, Promotional and “#daily”, created in partnership with Daejeon University and Hannam University, Daejeon in Design, Posters, Wild Postings. 601bisang, Seoul, won a Merit for “A Thousand of Wind” for itself in Design, Posters, Promotional, Series.
A digital project by Miami Ad School in Mumbai and New York was awarded an ADC Gold Cube in Digital, Interactive, Innovation, Single for “TimeOut - Skip the Bully” (https://youtu.be/mNmHpw4tH5A) on behalf of YouTube.
Commonwealth//McCann India, New Dehli, partnering with MRM//McCann Singapore, won a Merit for “Lost in the Rain (Drive with Care)” for GM Chevrolet in Design, Environmental, Wayfinding Systems/Signage, Single.
Beijing Showcitytimes Entertainment Co., Taipei City, won an ADC Bronze Cube in Motion, Music Video for “Dust My Shoulders Off” for itself, and Bito Studio, Taipei City, won an ADC Bronze Cube in Motion, Craft in Motion for “Golden Pin Design Award 2016 Opening” for Taiwan Design Center. Asia University, Taichung, won two student ADC Bronze Cubes in Design (one for Typography, one for Illustration), both for its own “Finding Taiwan Old Street - Three Scenic Views of Lukang”.
Leo Burnett Group Manila, in Makati, represented the Philippines with three Merit awards in Design for client WWF Philippines, including two for “WWF Iceberg ‘Bird’ “ and one for “WWF Iceberg ‘Deer’ “.
There were two ADC Merit winners from New Zealand: Alt Group, Auckland, was recognized for “POP Marble Run” for Auckland Council in Design, Environmental, Museum/Gallery Installation, Single, and Auckland University of Technology, Auckland, won for itself on “Project A” in Design, Book Design, Text Driven Book, Single.
MRM//McCann Singapore, in partnership with Commonwealth//McCann India, New Delhi, received a Merit in Design, Environmental, Wayfinding Systems/Signage, Single, for “Lost in the Rain (Drive with Care)” for GM Chevrolet.
To view the complete list of global winners representing work from 28 countries, please visit http://www.adcawards.org/downl
In addition to Dentsu, other top global winners on the night included McCann New York with eight ADC Gold Cubes and a coveted ADC Black Cube for best in discipline, Digital, all for “The Field Trip to Mars” (https://vimeo.com/167788423) on behalf Lockheed Martin; Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for “Van Gogh BnB” (https://youtu.be/D6pkK5hIlwE) on behalf of Art Institute of Chicago; and BBDO Dusseldorf with two ADC Gold and five Silver Cubes for “Pepsi Light - Iconic Moments” for Pepsi Deutschland GmbH.
This year’s top honors, based upon cumulative ADC awards won across all categories, went to:
- Agency of the Year — McCann New York
- Network of the Year — McCann Worldgroup
- Digital Agency of the Year — McCann New York
- Design Team of the Year — Dentsu, Tokyo
- Production Company of the Year — Framestore, New York
- School of the Year — School of Visual Arts, New York
- Client of the Year — Lockheed Martin
Debbie Millman served as host for the ADC 96th Annual Awards gala. Named “one of the most influential designers working today” by Graphic Design USA, Millman is also a writer, educator, artist, brand consultant and host of the popular Design Matters podcast.
This marks the first year the ADC Annual Awards is part of The One Club for Creativity, the leading global non-profit creative organization formed by last fall’s merger of ADC and The One Club. ADC Cubes are awarded based upon excellence in craft, design and innovation.
“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” said Michael O’Rourke, ADC executive director. “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It’s an honor for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”
Winning professional work was awarded at the ADC 96th Annual Awards Gala on May 8, 2017 at Artbeam, New York, with ADC student winners presented at the Young Ones Festival & ADC Student Awards Ceremony on May 9, 2017, at West Edge NYC.
ADC 96th Annual Awards is part of The One Club for Creativity’s Creative Week in New York, taking place May 8-12, 2017 (http://www.oneshow.org/creati
TOCC serves as the umbrella organization for The One Show, ADC Annual Awards, Young Guns, Creative Week, One Screen, Hall of Fame and nearly a dozen successful global programs that fall under four key pillars: education, inclusion and diversity, professional development and gender equality.
“No other global creative organization gives back to the advertising and design industries with this level of comprehensive educational and development programming,” said Kevin Swanepoel, CEO, The One Club. “ADC Annual Awards and The One Show celebrate creative excellence on a global level, as well as generate revenue that is funneled right back into the industry to fund this important programming."
The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.