NEW YORK — Agencies and brands from Asia had a strong showing with 39 ADC Cubes and 47 Merits at The One Club for Creativity’s ADC 97th Annual Awards tonight in New York, celebrating the world’s most forward-thinking work in craft, design and innovation.
Leading the way was the COGY Wheelchair, which won Best of Discipline honors in both Innovation and Packaging & Product Design for Japan’s Tess Co. with Tohoku University School of Medicine, both in Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo. The redesigned wheelchair also received two ADC Gold Cubes and one Silver.
Dentsu Tokyo also has an outstanding night with four ADC Gold Cubes, three Silver, three Bronze and 13 Merits.
This marks the first year The One Club has presented separate country Agency of the Year honors to the top scoring agencies based upon cumulative Cube and Merit wins across all disciplines in each of the top 10 countries with the most entries. ADC China Agency of the Year honors went to TBWA\Shanghai, and ADC Japan Agency of the Year was awarded to Dentsu Tokyo.
A roundup of ADC 97th Annual Awards winners from Asia is below.
CHINA:
TBWA\Shanghai won one Gold Cube for “A Thread of Hope” on behalf of BAO BEI HUI JA – NGO for Missing Children in Brand & Communication Design. The work also won a Bronze in Experiential Design and Merit in Design for Good. The agency won two Bronze for Penguin Books “Penguin Frozen Storybook”, one in Illustration and one in Design for Good. The work also won a Merit in Publication Design.
Silver Cubes in Packaging Design went to Hangzhou Dongyun Advertising Design, Hangzhou won a Silver Cube for Qingyinongnong “Shiny Woods” and Shenzhen Great-Time Vision Marketing & P lanning, Shenzhen for its own “Tea Packaging”.
China Academy of Art, Hangzhou won two Bronze for “Henryk Tomaszewski“ for Power Station of Art Shanghai, Power Station of Design Shanghai, one in Publication Design and one in Brand & Communication Design. They also won a Merit for Toppan Printing Co.,Ltd. “FUSION (5 Posters)” in Publication Design.
Other ADC Bronze and Merit winners from China were Wieden+Kennedy Shanghai, Amber China, Shanghai, Au Chon Hin with Instituto Cultural de Macau, both Macao, Mintbrand Design, Beijing, Another Design, Guangzhou, Lava, Beijing, Day Day Up Design Consultancy, Zhongshan, Guangdong, Hanqingtang Design NH7, Nanjing, T-Change Design, Nanjing, Sun Xiaoxi, Beijing, Delighted Design, Beijing and Tian Yu Kong Advertising, Shanghai.
HONG KONG:
Ogilvy & Mather Group HK won an ADC Silver Cube for Birdland “200% Edible” in Packaging Design.
INDIA:
McCann Worldgroup India, Mumbai with McCann Health, Delhi, won an ADC Silver Cube in Product Design for “The Immunity Charm” on behalf of the Ministry of Public Health, Afghanistan. The work also won a Bronze and a Merit in Design for Good.
TBWA India, Mumbai won a Bronze Cube in Advertising for its own “Zoobar Pet Friendly Bar”, and Black Swan Life Communications, Mumbai won a Merit in Photography for Amar Tea Pvt. Ltd. “Tea Society”.
JAPAN:
Tess Co. with Tohoku University School of Medicine, both in Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo won Gold Cubes and Best of Discipline in both Innovation and Product Design for “COGY Wheelchair”. The work also won a Silver in Design for Good.
Dentsu Tokyo won four ADC Gold Cube on the night. They collect one in Advertising for “The Art of Cutouts” for OLFA Corporation, and two in Brand & Communication Design, one for “Optical Odyssey” on belief of JINS and the other for Shochiku co. ltd Minami-za “Eating Kabuki with your fingers”. Working with Amana and Taki Corporation, both Tokyo, Dentsu Tokyo won an ADC Gold Cube for Hokkoku Shimbun “Sumogirls 82 Techniques” in Advertising.
TBWA\Hakuhodo won a Gold Cube for “Green Light Run” on behalf of adidas Japan in Experiential Design. Shiseido, Tokyo won a Gold in Brand & Communication Design for its own “Makeup Tools”, and the work also picked up a Silver Cube in Advertising.
SIXINC with SPA-Hakuhodo, both Tokyo, picked up two Silver Cubes for “Obsession for Smoothness” on behalf of Double A in Advertising, as well as a Merit for the work in Motion & Film Craft.
SHA, Tokyo won one Silver for its own “Uncontrolled Types by Plotter Drawing” in Publication Design, as well as a Merit for the work in Typography. Knot, Tokyo collected two Bronze Cubes for Yamaha Corporation “Yamaha Speaker VXS/VXL/VXC Series”, one each in Brand & Communication Design and Photography.
Other Merit winners from Japan were Yahoo Japan, Ouwn, Tokyo, Dentsu, Nagoya, Creative Power Unit, Tokyo, Mori with Tymote, both Tokyo, Q with Boat and Grandpa, all Tokyo, IC4DESIGN, Hiroshima, Sayuri Studio, Tokyo, Frame, Niigata, Edition Nord, Niigata with Rondade, Tokyo and Live Art Books, Osaka, McCann Tokyo with Soda! Communications, Tokyo, Iyamadesign, Tokyo, Boat, Tokyo and Grand Deluxe, Matsuyama.
SOUTH KOREA:
Ahn Graphics, Seoul received a Merit for its own “AGI Seoul 2016 in Publication Design.
TAIWAN:
Bito with Taipei City Government, both in Taipei, won a Merit for Bito’s “Taipei in Motion” in Motion & Film Craft.
THAILAND:
McCann Worldgroup Bangkok won Merit for “Capture” for Verena International in Advertising.
For a complete list of all ADC Gold, Silver, Bronze Cube and Merit winners, please visit http://www.adcawards.org.
Globally, the ADC Black Cube for Best of Show went to “Barbers” by Furlined, Santa Monica, CA, USA for Apple. The work also won Best of Discipline and a Gold Cube in Motion & Film Craft and three Merits in Advertising.
This year’s top honors, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:
- Network of the Year — BBDO Worldwide
- Advertising Agency of the Year — BBDO New York
- Boutique Agency of the Year — Åkestam Holst, Stockholm, Sweden
- Design Firm of the Year — The New York Times Magazine, New York
- Boutique Design Firm of the Year — Magpie Studio, London
- Production Company of the Year — Furlined, Santa Monica
- Brand of the Year — Apple
Best of Discipline winners, by discipline were:
- Advertising: CHE Proximity with Revolver/Will O’Rourke, both Sydney, Australia “The Hearing Test in Disguise” for Cochlear.
- Brand & Communication Design: Creuna Norway, Oslo, Norway “DOGA Visual Identity” for DOGA – Design and Architecture Norway.
- Experiential Design: McCann New York, NY, USA “Fearless Girl” for State Street Global Advisors.
- Illustration: Giant Ant, Vancouver, BC, Canada “The Imaginary Friends Society – Finding Out You Have Cancer” for The Pediatric Brain Tumor Foundation.
- Innovation: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co..
- Integrated: AMV BBDO, London, UK “#Blood Normal” for Essity Libresse Bodyform.
- Interactive: AlmapBBDO, São Paulo, Brazil “Nosferatu” for Getty Images.
- Motion & Film Craft: Furlined, Santa Monica with Apple, Cupertino, both CA, USA “Barbers” for Apple.
- Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan “COGY Wheelchair” for Tess Co..
- Photography: Lauren Greenfield, Venice, CA, USA “Generation Wealth” for Evergreen Pictures.
- Publication Design: The New York Times Magazine, New York, NY, USA “Why Can’t Democrats Turn the Page” for The New York Times Magazine.
- Typography: Kevin Cantrell Studio, Mantua, UT, USA “Fantastic Rum Accelerator” for Wired Magazine.
BBDO New York led the world in most ADC Cubes won by a single office with 16. The agency won five Golds, including three with BBDO Studios for “Live Looper” on behalf of Downtown Records and two with The Corner Shop for P&G’s “The Talk”, as well as four Silver and seven Bronze Cubes. Jung von Matt, Hamburg, Germany won 15 Cubes, including one Gold, three Silver and 11 Bronze.
The New York Times Magazine placed third with 11 Cubes, including two Gold, six Silver and three Bronze. Rounding out the top five Cube winners, Dentsu Tokyo took home 10 (four Gold, three Silver and three Bronze) and DDB Paris won nine (three Gold, four Silver and two Bronze).
The ADC Designism Award for work that best promotes social good went to “Prescribed to Death” by Energy BBDO, Chicago, IL, USA for client National Safety Council.
“It’s always an inspiring night when the industry comes together to celebrate the world’s best work in craft, design and innovation,” said Michael O’Rourke, ADC executive director. “ADC began as a progressive force in 1920 as the first creative organization for the commercial arts, and it’s an honor to continue that legacy with all of the amazing work awarded tonight from Asia.”
IN PHOTO: Kevin Swanepoel, The One Club for Creativity’s Chief Executive Officer
Kevin Swanepoel, CEO, The One Club for Creativity, expanded on those sentiments, adding: “The ADC Annual Awards is the most forward-thinking award for design, craft, and innovation in the world, celebrating progressive thinking and problem-solving in the creative industry. This year’s Cube winners clearly reflect that focus.”
IN PHOTO: Susan Credle, The One Club for Creativity’s Chairwoman of the Board of Directors
“I want The One Club to continue to lift up this business to the place where it deserves to be,” says Susan Credle, Chairwoman of the Board of Directors of The One Club for Creativity.
The ADC 97th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.
“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock. “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling.”
Other sponsors of Creative Week 2018 include Facebook, Musicbed, Nickelodeon and Pinterest.
ADC 97th Annual Awards takes place during The One Club’s Creative Week in New York, May 7-11, 2018.
The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes two nights of the prestigious One Show Awards, the Young Ones Education Festival and awards, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
