NEW YORK — Agencies in Asia Pacific have 292 finalists entries for the 45th annual One Show. The news was announced by The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.
Japan leads the way with 94 finalists, followed by Australia with 59, New Zealand with 32, Thailand with 26, China with 23, India with 18, Singapore with 17, Hong Kong with nine, Republic of Korea with six, Philippines with four, Taiwan with three and Indonesia with one.
Below is a summary of finalists form the region. To view the complete list of The One Show 2018 finalists by discipline, please visit http://www.oneshow.org/finalists/2018/.
Japan (94 finalists):
Dentsu is the agency with the most One Show finalists in Japan with 35. Dentsu Tokyo has 31 of those, including three each for Shochiku Co. Minami-za and Hokkoku Shimbun Inc. and two each for seven other clients. Dentsu Nagoya has two finalists for Tokai Polytechnic College “Study Opposite Styles”.
Ogilvy & Mather, Tokyo has 17 finalists, including 10 for Sagawa Shoyu Inc. “The Soy Sauce” and six for Sony Music Labels (Japan) Inc. “Make It Metal”. TBWA\HAKUHODO, Tokyo has 11 finalists, including seven with Tohokushinsha Film Corporation, Tokyo for adidas Japan “Green Light Run”.
Australia (59 finalists):
CHE Proximity, Sydney has 10 finalists, including seven for Cochlear “The Hearing Test in Disguise”. Clemenger BBDO, Melbourne has nine finalists, including five for Airbnb “Until We Belong”.
Ogilvy Australia, Melbourne has six finalists for AAMI “SmartPlates”, followed by four each for VML, Sydney for McDonald’s Australia “Snaplications”, Columbus, Melbourne for Victorian Government “Bush Fire Aid Alert” and Host/Havas, Sydney for Palau Legacy Project “Palau Pledge”.
New Zealand (32 finalists):
DDB Group New Zealand, Auckland has 12 One Show finalists, including six for Netsafe “RE:scam”. Colenso BBDO, Auckland has 11 finalists, including five for Mars “The Pedigree Child Replacement Programme” and three for “Pedigree Selfie STIX”. FCB New Zealand, Auckland and Wellington, has three finalists for Vodafone “Say It Tiki”.
Thailand (26 finalists):
Ogilvy Group Thailand, Bangkok has 14 finalists for DKSH Ltd., including five for “Build the Future” and three each for “Astronaut”, “Firefighter” and “Rock Star”.
McCann Worldgroup, Bangkok has four finalists for Verena International “Capture, and BBDO Bangkok has three finalists, including two for Thai Health Promotion Foundation & Deaf Association Of Bangkok “Hearing Rescue” and one for Thai Dog House “Immortal Adoption”.
China (23 finalists):
F5, Shanghai has four finalists for Baidu “Know You Again”. The Nine, Shanghai has three finalists for Hengzheng Dental, including two for “The Brass Instrument” and one for “A Gentleman Plays The Trombone”. Amber China, Shanghai has three finalists for ASD Ammeloo Chef’s Edition Knife series “Chop Chop”.
India (18 finalists):
McCann Worldgroup India, Mumbai has 10 finalists, including seven with McCann Health, Delhi for Ministry of Public Health, Afghanistan “The Immunity Charm”. Hindustan Petroleum has five finalists for its own “Roads That Honk”.
Agencies with one finalist each are Ogilvy & Mather, Mumbai for RNW Media “#NotMusicToMyEars”, FCB India, Mumbai for Times of India “Shindoor Khela – No Condition Apply” and Famous Innovations, Mumbia for CaratLane “The Personalised Ring Box That’ll Get You a Yes”.
Singapore (17 finalists):
Ogilvy & Mather, Singapore has eight One Show finalists, all with Hogarth & Ogilvy, Singapore and Joinery, Los Angeles for Alliance Française de Singapour “Pitching French Films to Hollywood”. Kinetic, Singapore as four finalists for holycrap.sg “Rubbish Famzine” and BBH Singapore has four for IKEA “The IKEA Human Catalogue”.
Hong Kong (9 finalists):
Cheil Worldwide, Hong Kong has seven One Show finalists, including five with Illusion, Bangkok for JBL “Block Out the Chaos” and two for Tesco “Safety Bags.”
Republic of Korea (6 finalists):
Innocean, Seoul has four finalists for Hyundai Motor Co., including two for “Chatty School Bus” and one each for “Shackleton’s Return” and “Hydrogen Electric House”.
Philippines (4 finalists):
Dentsu Jayme Syfu, Makati City has two finalists for Greenpeace Philippines “Dead Whale”, and McCann Worldgroup, Taguig has two for Fully Booked Philippines “Fully Booked ‘Lives’“.
Taiwan (3 finalists):
X-Line Co., Ltd. (Dentsu), Taipei City, has two finalists for Taiwan Wacoal “Wow Girls’ Lab”, and ADK, Taipei City has one for 7-Eleven “Rhythm of Love Wall”.
Indonesia (1 finalist):
Hakuhodo Indonesia, Jakarta has a finalist for Sompo Insurance “Prayer for Good”.
This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries. The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.
Globally, BBDO New York is the agency office with most One Show finalists with 68, including 10 for Downtown Records’ “Live Looper” featuring the band the Academic and eight for P&G “The Talk”.
Ogilvy & Mather, Chicago has 34 finalists, including 16 for SC Johnson “Kiwi Portraits Completed” campaign and individual ads, and Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.
Other offices with the most One Show finalists entries are Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, and AlmapBBDO, São Paulo and DAVID Miami with 20 finalists each.
The entry collecting the most finalists is SC Johnson “Kiwi Portraits Completed” campaign and individual ads by Ogilvy & Mather, Chicago with 16 spots.
Droga5 New York’s “The Truth is Hard to Find” campaign and ads for The New York Times picked up 14 finalists, while McCann New York’s “Fearless Girl” for State Street Global Advisors has 13 finalists spots. Both Cossette Toronto’s “SickKids VS” work for SickKids Foundation and DAVID Miami’s “Google Home of the Whopper” for Burger King have 11 finalist spots.
The One Club for Creativity awards shows each have their distinct focus. The One Show focuses on creativity of ideas and quality of execution, while the ADC Annual Awards maintains its historical concentration on craft, design and innovation.
This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York (http://www.oneclub.org/creativeweek/).
The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments, Green Pencil and Cultural Driver will be Wednesday, May 9, 2018, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St.
The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018, 6:00 pm-2:00 am at Cipriani, 55 Wall St.
The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
