Nutrition Innovation, a Singapore based Global Food Science start-up, announces the appointment of Matthew Godfrey as Chief Executive Officer. Godfrey was previously the Asia President of Global communication company Y&R, part of the world’s largest communication group, WPP.
Godfrey’s objective is to launch the company’s revolutionary product Nucane, a patented, clinically proven low GI sugar cane with the potential to transform the food and beverage industry. Nucane is aimed at combatting the global obesity and diabetes epidemic via partnerships between sugar mills and brands to increase healthier options for consumers worldwide.
“Matthew has the leadership track record and skills that can help accelerate Nutrition Innovation’s success and growth,” stated Founder & Chairman of Nutrition Innovation Dr. David Kannar. “Our purpose is to make the world a healthier place and sugar is a major focus of the global health debate.”
“The world is ready for Nucane.” said Godfrey. “What David has invented is a potential game changer for world health. Nucane can be used in all forms of food & beverages including retail, soft drinks, breakfast cereals, baked goods & quick service restaurants.”
Nucane is currently being used in product applications by food manufactures in four countries and Nutrition Innovation expects to have the first consumer products to market in Q1 2018. It is poised to be an incredibly important part of the global health solution and help revolutionize a US$100 Billion market.
For more information, visit www.nutritioninnovationgroup.com.
