SHANGHAI – Alibaba Group, Chinese B2C E-commerce retail platform, has appointed Blue 449 as its media agency in mainland China.
The remit covers media planning across all traditional and digital media. This is the first time Alibaba Group has partnered with a comprehensive planning agency, with Blue 449 carrying out work since May this year.
“Our team demonstrated Blue 449’s Open Source approach which is people-oriented, collaborative, and ripe with possibilities. We look forward to collaborating on more progressive and effective solutions to deliver on Alibaba’s business goals and the E-commerce space,” said Vivian Zhu, CEO Blue 449 mainland China.
“The Blue449 team always provides a strong support to our media strategy with their specialized knowledge, smart performance and Open Source capabilities.” said Mary Zhou, Head of Media, Alibaba Group.
