MUMBAI – Orchard Advertising, part of The Leo Burnett Group, launched a new campaign for Amazon India highlighting what a mother needs from her child in form of a gift on Mother’s Day.
The campaign delivers a unique message that the best gift a mother can ever receive from her child is a moment of love and affection, which is far more valuable and precious than any material gift one can think of which money can buy.
Orchard Advertising’s Mother’s Day campaign establishes Amazon India as a “human brand” in the minds of Indian consumers.
“With this campaign our aim was to look beyond treating people as “consumers” by sending out a message that is very “human” in nature. Amazon India certainly offers a world of gifting options for Mother’s Day, but our film goes on to say that it is the love and affection of a child that matters the most to a mother. And that is the ultimate gift on Mother’s Day. The communication creates an emotional bond with the consumers and establishes the brand as a human brand,” said RajDeepak Das, Chief Creative Officer, Leo Burnett India.
CREDITS
Client: Amazon India
Manish Kalra (Integrated Marketing Director), Sumit Jagadish Kapoor, Gayatri Makhijani
Agency: Orchard Advertising
Chief Creative Officer: RajDeepak Das
Executive Creative Directors: Vinod Lal Heera Eshwer, Neel Roy Cruz
Writer: Vinod Lal Heera Eshwer
Art Director: Neel Roy Cruz
Account Management: Morarji Anand, Praveen Potty, Savvy Durham
Vice President and Branch Head: Neha H Contractor
Production: Littil Works
Music: Anand
