PHILIPPINES, MARCH 2011 – Amon + Maneze Partners announces that its most recent campaign for Seattle’s Best Coffee was adjudged Overall Winner for Marketing Excellence at the 13th Ayala Malls Merchant Awards.
The print and outdoor campaign, launched in June last year, features “Seattle’s 10 Best Customers” to celebrate the coffee company’s tenth year.
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The campaign tapped Team Manila’s Raymond Punzalan and Jowee Alviar, Belo Essentials’ Cristalle Belo, director Paul Soriano, stylist Alyanna Martinez, model-actor Akihiro Sato, VJ Steph Henares, publicist Joyce Ramirez, businessman Manny Torrejon, inspirational speaker Francis Kong and artist Ivan Acuna to fill in the blanks in their own writing. Slightly reminiscent of the American Express “Are you a cardmember?” print ads featuring celebrities, the SBC campaign brings out the coffee-drinking preferences of the ten personalities.
