CANNES – While Asia Pacific scored only six Branded Content and Entertainment Lions, Japan and New Zealand brought home two out of the 16 Gold Lions awarded – a feat considering the category produced no Grand Prix winner this year.
Clemenger BBDO Wellington earned a Gold Lion for its drug driving public service announcement campaign for the New Zealand Transport Agency. Using the mobile application, Snapchat, the scenarios that happen when a person is stoned was recreated and streamed to inform young drivers that marijuana slows down a person’s reaction and may result in an accident.
This bold move by a government agency aimed to reach the younger audience that are indifferent to public service announcements that are coursed through traditional media.
Tokyu Agency Tokyo and NTT Advertising also scooped a Gold Lion for its hilarious spots for NTT Docomo, the 3-Second Cooking ‘Shrimp Frying Cannon’ and ‘Super Fried Dumpling’. The supersonic way of frying shrimp and dumpling represents NTT Docomo’s lightning fast internet speed when using its advanced LTE network.
Hakuhodo Kettle’s ‘Ninja High School Girl’ for Suntory Beverage & Food, Traffik Sydney’s ‘Samsung Slideliner’ and TBWA\Group Kuala Lumpur’s ‘The Eveready Book of Play’ for Energizer Malaysia won Silver Lions while DDB Group Melbourne’s ‘Radiant Return’ for PZ Cussions bagged a Bronze.
Here’s the full list of winners:
