FRANCE – Asia Pacific sees improvement in performance in today’s batch of metal winners as it wins 11 Gold Lions, a jump from yesterday’s 3 Golds.
Media
ASIA PACIFIC
Asia Pacific took 15 out of the 80 Lions for Media.
Leo Burnett Beirut scooped its first Gold Lion this year for its campaign ‘Lebanon4Sale’ for the NGO, Sakker El Dekkenge (Stop the Shop). The campaign aims to encourage the Lebanese to report corruption and to exert pressure on politicians to respond.
TBWA\Beijing Shanghai’s ‘Search for Free WIFI/Search for Missing Children’ for Baobeihujia also scored one of Asia Pacific’s two Gold Lions for Media and one Silver Lion. The campaign’s objective was to help parents find their missing children by naming WIFI hotspots after them. When internet users click on the WIFI hotspot, the details about the missing child will pop up and then the user will be required to share the information on Facebook and Twitter before he or she could use the free internet access.
PR
ASIA PACIFIC
Asia Pacific scored 4 Gold out of the 15 Lions won in PR, by far the most number of Gold Lions in a single category.
M&C Saatchi Sydney and Fuel Communications Sydney’s campaign, ‘Clever Buoy’ for Optus, Mobile Gold Lion winner, scored another Gold for PR Lions. ‘Clever Buoy’ is the world’s first shark detection buoy that aims to alert Australian beach goers if there is any threat of a shark attack.
Meanwhile, Ogilvy Beijing wins its first double Gold Lion its tourism campaign, ‘Great Chinese Names for Great Britain’ that aimed to attract Chinese tourists to visit Britain by asking them to name the most iconic and historic spots in the country.
Japan also bagged its first Gold Lion for TBWA\Hakuhodo’s campaign, ‘True Wetsuits’, a business suit that doubles as a wetsuit, for Quiksilver Japan.
Outdoor
ASIA PACIFIC
Out of 27 Lions, the region scooped 3 Golds for Outdoor.
BBDO Proximity Thailand campaign for Millimed Thailand’s Throatsil took one of the 3 Gold Lions.
BBDO Proximity Malaysia got a Gold for its campaign for KFC and Y&R Shanghai also scored one for its campaign, ‘Breathe Again’ for Xiao Zhu.
Creative Effectiveness
ASIA PACIFIC
Asia Pacific sees its slowest performance so far in the Creative Effectiveness Lions, taking only one Bronze Lion for Saatchi & Saatchi Sydney’s campaign, ‘Penny the Pirate’ for Luxottica.
