SEOUL – Appboy, an intelligent CRM solution for mobile first marketers, and Cheil Worldwide – a South Korea-based leading marketing solutions company – today announced a strategic partnership. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients, as well as provide Appboy clients with strong strategy, creative and analytics capabilities along with Cheil’s valuable expertise, particularly within the Asia-Pacific region.
“More than ever, it’s important to consistently engage mobile app users through various marketing campaigns and we strive to offer best-in-class services and technologies to help our clients achieve their goals,” stated Peter Kim, Chief Digital Officer, Cheil Worldwide. “As our technology partner of choice in mobile CRM, Appboy extends our technology capabilities, and we can now offer access to a platform that not only enhances global mobile marketing campaigns, but also automates the processes and increases engagement levels. This partnership is going to enable our clients to seamlessly connect with consumers, across all digital media.”
With smartphone use rising across the globe, strategic, creative mobile marketing is more important than ever to brands. Mobile app usage grew 76 percent in 2014, and apps generated the most revenue in Japan, South Korea and the United States in 2014. By combining Appboy’s mobile marketing automation technology with Cheil’s creative, strategic approach to marketing, clients will have greater ability to reach their mobile users in a more personalized manner that will help strengthen customer relationships, as well as increase engagement and ROI.
This partnership comes on the heels of Appboy’s announcement that it will provide customer support for Android push notifications in China through Baidu Cloud Push. In addition, Appboy’s platform can translate both in and outside-app messaging into over 1,000 languages and empower marketers to execute on sophisticated, personalized, global campaigns without developer assistance.
“Given their history of building strong, enduring connections with companies across the globe, as well as their prominence in the Asia-Pacific region, Cheil Worldwide is an ideal partner for Appboy as our clients continue to penetrate the Asian markets,” said Mark Ghermezian, CEO and co-founder of Appboy. “With our best-in-class technology platform and Cheil’s strategic and creative expertise, this partnership is uniquely positioned to expand the reach of mobile marketing automation through Asia and beyond.”
