SHANGHAI – Ashley Ouyang has been appointed as the business development director at AdPeople Shanghai.
Based in Shanghai, she will oversee all AdPeople operation, business development activities and drive organic growth of its client base in Shanghai. Ouyang will have a dual reporting line to Bryce Whitwam, managing director of Wunderman network in Shanghai and Michel Mommejat, managing director at AdPeople Asia Pacific.
With over a decade of international and regional industry experience, Ouyang brings with her an all-rounded skill set that spans across project management, brand consultancy, strategy and digital marketing. She is fluent in English, Chinese and Japanese and has rich healthcare expertise, working across agencies such as The Brand Union, PG Design & Brand Consulting and McCann Health where she was most recently. Ouyang has built her digital marketing and strategy expertise working across a range of clients which, amongst others, includes Unilever, GlaxoSmithKline, AstraZeneca, Pfizer, China Mobile and Tiens Group.
”In a market like China, where brands essentially live or die based on their digital marketing , it is great to have talent that can adapt and adopt as the speed of change becomes crucial to client’s success. Ashley is a great addition to the team and we look forward to working with her to grow AdPeople in China,” says Michel Mommejat.
Part of WPP and aligned under Wunderman, AdPeople Worldwide operates as a stand-alone network with global reach and offices in Denmark, the United States, Bangladesh, India, Singapore, China and Japan.
With a diverse client portfolio that, amongst others, includes Schick, Unilever, Onstar and Pfizer, AdPeople Shanghai offers integrated marketing solutions with a strong focus on digital, social media as well as data marketing.
With eyes set on expansion, AdPeople China operation was launched in February 2013.
