ASPAC-DAN struck a Silver in Design for Ginebra San Miguel’s Ginebra Ako Labels for the Courageous at the recently concluded Spikes Asia 2018 Awards. The award-winning labels are limited edition bottle designs that reimagine the iconic Ginebra San Miguel label into a series of labels featuring men who display everyday acts of courage in their line of work.
Originally designed by no less than the country’s first National Artist for Painting Fernando Amorsolo, each artwork was digitally painted using custom brushes to come as close as possible to the texture and colors of the original label. Each label also featured unique messages that saluted the courage of each worker found on each respective label.
These bottles were given to select individuals who expressed unparalleled passion and courage in their industries. The labels were later adapted into a digital material and received massive attention online. Not only did Ginebra San Miguel make Filipinos proud of what they drink, but also made them proud of who they are.
The Ginebra Ako label designs form an essential part of the brand’s ‘Tagay’ campaign which was ignited by a music video released earlier this year that was dedicated to all Filipinos who tirelessly commit their everyday lives to their family and the nation.
Spikes Asia is the place where Asia Pacific’s creative community comes together for a spectacular celebration of creativity in communications. On 26 – 28 September 2018, Spikes Asia returned for another three days packed with inspiring, educational and entertaining content.
The Spikes Asia Awards, proudly supported by the C4As, are Asia Pacific’s accolade for excellence in creative communications, celebrating the very best in creativity across the region. The 2018 winners were announced at the Spikes Asia Awards Ceremony on 28 September at Marina Bay Sands Theatre, Singapore.
CREDITS:
Agency:
SUSAN DIMACALI Chief EXECUTIVE OFFICER
ANGEL ANTONIO PRESIDENT & COO
MASAKO OKAMURA EXECUTIVE CREATIVE DIRECTOR
PAOLO DE LEON CREATIVE DIRECTOR
PAOLO DE LEON ART DIRECTOR
ARIES BALDERAMA ART DIRECTOR
EBOY JOSE COPYWRITER
PETER PERAREN ILLUSTRATOR
ROMMEL FRANCIA FINAL ARTIST
MICO BENITEZ ANIMATOR
A.R. RIPARIP DIVISION HEAD
GENIE SAN JUAN ASSOCIATE ACCOUNT DIRECTOR
Client:
RON MOLINA MARKETING DIRECTOR
GLENN MIGUEL GROUP BRAND MANAGER
TOOPER TUPAZ BRAND MANAGER
CHEY MAYUGA ASSISTANT BRAND MANAGER
JEN ALFARO BRAND ASSISTANT
