GLOBAL – Walking the chihuahua, #WalangPasok, #Hugot, Songs to Sing in the Shower playlists–do you sometimes wonder whatever happened to the simple sorting of music into genres like jazz, rock, punk and R&B?
For people who religiously use the famous music-streaming app, Spotify, you are very well familiar with these uber specific and targeted playlists that you yourself would have come up with.
We asked Spotify Managing Director Sunita Kaur and she pointed her finger to the music journalists who are tasked to listen to music all day, curate them and create these sets of playlists that we now know.
But don’t get Spotify wrong, these music journalists don’t come up with playlists on a whim, these are based on the data and trends in every country’s listening habits.
“We look at a specific country, for example, the Philippines. We will see what’s trending in terms of music. We will also see what’s trending based on, perhaps, the weather or special occasion,” said Kaur.
According to Kaur, music fans are starting to look for music based on actual moments and no longer based on genres, be it a party, a rainy night in, a spring cleaning day, or a heartbreak. Like how Apple is with apps, Spotify would like to have a playlist for that.
“That’s what we’re seeing and that’s what we’re going to continue to push at,” added Kaur.
Watch our interview with Sunita Kaur here. She also talks about another feature by the app, Spotify Running:
Spotify Asia Managing Director Sunita Kaur
Sunita Kaur talks about how playlists in Spotify are made and one of their newest features, Spotify Running.
Posted by Adobo Magazine on Friday, September 11, 2015
