Australia topped the list of finalists of the 2014 Asian Marketing Effectiveness & Strategy Awards, which has just revealed its shortlists across four entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy.
Australia had a total of 87 shortlisted entries, 42 of which were from Clemenger BBDO Melbourne. The agency’s finalist entries included 17 for ‘Taking the Gloss off Tourism Marketing with the Remote Control Tourist’ for Tourism Victoria.
Through a real-time, first-person web experience, the campaign allowed potential visitors to explore Melbourne even before they arrived. Visitors were able to watch the five-day tour via Livestream, controlling every move through multiple social platforms and exploring Melbourne via Interactive Google Map and its search functions.
Clemenger BBDO Melbourne also had nine finalist entries for ‘FootifyFM’ for the National Australia Bank; seven for ‘How Video Stamp sold emotion through technology’ for Australia Post; five for ‘Baking a New Ritual into Maltesers’ for Mars Chocolate Australia, and four for ‘How BOOBS made BONDS serious about bras’ for Pacific Brands.
Following Australia was India with 50 finalist entries, and China with 48.
This year’s awards received a total of 1,208 entries from 20 countries, up 37% on 2013.
Commenting on the entries, Andrea Hayes, Festival Director of AMES, said, “The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.”
The entries were judged and shortlisted by four juries: the Data & Analytics jury – led by Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International; the Digital Strategy jury – presided over by Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; the Effectiveness jury – headed by James Thompson, Global Managing Director, Diageo Reserve; and the Media Strategy jury – led by Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia.
Once the shortlists have been decided the juries will go on to discuss and decide on the winners, before they are revealed and announced at the AMES Awards taking place on May 29 at the St Regis Singapore.
