LONDON, UNITED KINGDOM — To celebrate its 10th anniversary and as a result of the global pandemic Festival of Media APAC Awards ceremony was hosted virtually on Aug. 13 and Mindshare was in top form with an impressive haul of 17 trophies and two prestigious Grand Prix awards — Agency of the Year and Agency Network of the Year.
The jury was also very impressed with Starcom China’s All love is love “kiss bottles” Budweiser campaign which won two golds and a sliver and the Grand Prix for Campaign of the Year as well.
It was a competitive shortlist with entries coming from more than 11 countries across the region with China proving a hotbed for wins with 15, while Australia followed closely with nice trophies.
“In these extremely challenging and difficult times I would like to thank the jurors, the entrants, the guests and the winners who all came together to help ensure we were able to promote the innovative, creative and game changing work across the APAC region,” commented Louise Byrnes, head of awards, Festival of Media.
“It’s important the region sees the difference the advertising sector can make to society in general and how it can help kickstart the economy and boost consumer confidence and we believe the Festival of Media Awards programme allows this. Thank you to everyone who helped make this event possible.”
In another Festival of Media first, the jury spent over 15 hours convening in the virtual world to deliberate over the winners and was curated with diverse and influential judges from companies including Google, Johnson & Johnson, GSK, Microsoft and Diageo.
A complete list of winners can be found here.
