SINGAPORE– The first day of awarding for the APAC Effies was dominated by agencies from Australia and New Zealand. With it’s virtual awards ceremony on September 24, APAC awarded 39 works in the region attesting to the marketing effectiveness of the advertising ideas.
BMF Sydney took home one of each gold, silver, and bronze awards for “Loyalty Pointless Points” for ALDI Australia; “Let’s Stop It At The Start – Phase2” for the Department of Social Services, and; “Santa Crashes Christmas” for ALDI Australia respectively.
https://www.youtube.com/watch?v=u1YGmnT1eaI
Ogilvy Sydney took home one gold for “Michelin Impossible” and one silver for “Viewer Verdict” both for KFC Australia.
BC&F Dentsu Auckland won a gold under Government / Institutional category and bronze under Positive Change Social Good – Non-Profit category for “The Mensus“.
The Leo Group Mumbai won gold for #StopMithani campaign for HDFC Bank under Positive Change Social Good – Brands category.
The Brand Agency Perth also brought home a gold award for “Hungry Puffs” under Positive Change Social Good – Non-Profit category.
BBDO Japan’s work for Mars Japan, “Bring Back The Idols” gave them a gold under food category.
The rest of the gold winners are Stanley St Auckland’s “The Deciding Question” for New Zealand Police; Ogilvy Hong Kong’s “The Split Sponsorship” for Mariott International; and GIGIL’s “Studs” for Levi’s Philippines.
The rest of the winners will be announced today via APAC effie’s website.
