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KUALA LUMPUR — BBDO and Proximity Malaysia was the most awarded Malaysian advertising agency at the recent ADFEST 2014, one of the industry’s most anticipated annual events. BBDO’s awards included a gold, two silvers, three bronze Lotus Awards and a finalist mention at ADFEST across multiple categories for their work with renowned brands KFC and U Mobile.
BBDO scored a gold Lotus Award in the Best Use Of Mobile category along with two silvers in Mobile Marketing and Mobile Applications and a bronze for Best Use Of Games, all for their KFC Phone Stack app, which challenged and rewarded people to make conversation away from their phones while at KFC outlets.
BBDO’s work with KFC and U Mobile echoes the advertising festival’s 2014 theme, ‘Co-Create The Future’. “The theme reminds us that marketing communications do not belong in silos. Our award-winning work is the result of continuous collaboration between our rising creative talents and our clients who are open to game-changing ideas that challenge the way we think and interact with brands,” said BBDO Executive Director CK Tan.
ADFEST 2014 saw 56 of the advertising industry’s best names spending three days in Pattaya, Thailand, voting on the best creative works of 2013. The festival was founded in 1988 and has over 10 countries in three continents represented on the jury panel.
“We are blown away by these wins,” said BBDO Managing Director Michelle Achuthan, who revamped the agency from the ground-up early last year by infusing it with new talent and a renewed creative vigour. “To receive recognition and approval on an international level for the direction our agency is now heading is incredibly encouraging news for both our team and our clients.”
These accolades further cement BBDO’s comeback to the award circuit, notably after the agency’s big Golden Kancil win at the recent Kancil Awards 2013 last November.
FULL LIST OF AWARDS
Gold
Media Lotus
Best Use Of Mobile
KFC
“Phone Stack”
Silver
Mobile Lotus
Mobile Applications & Other Downloadable Tools
KFC
“Phone Stack”
Silver
Direct Lotus
Mobile Marketing
KFC
“Phone Stack”
Bronze
Promo Lotus
Best Use Of Games, Including Sweepstakes, Contests, Prize-Draws
KFC
“Phone Stack”
Bronze
Press Lotus
Best of Commercial Public Services & Private Services
U Mobile
“Intro”
Bronze
Press Lotus
Best of Commercial Public Services & Private Services
U Mobile
“UFO”
Finalist
Innova Lotus
KFC
“Phone Stack”
