SINGAPORE – For the second year in a row, BBDO Bangkok has been named Agency of the Year at the Adman Awards & Symposium, Thailand’s biggest advertising award festival.
Furthermore, BBDO Bangkok also brought home the Digital Agency of the Year and Popular Vote awards, making them the first agency to win across every award category, including Advertising and Digital Media.
At this year’s awards, BBDO Bangkok won 2 Golds, 13 Silvers, and 20 Bronzes awards from 10 clients and 12 pieces, namely The Mirror Foundation “The Missing Look-Alike, Mercedes-Benz “Loopbreaker”, Hygiene “The Long-Lasting Uniform”, HomePro “HomePro Anyone can buy”, Duang Prateep Foundation “MotoRepellent”, LMG Insurance “Safe&Sound Music Player”, Thai Health Promotion Foundation “Speed blinds you”, “AbsorbPlate” and “HELPMET”, Visa INC “Visa#notatourist”, Honda Civic “Sneak Peek”, Pedigree “Mothers”. The Missing Look-Alike campaign also won the Popular Vote award from the public.
Mr. Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok, said, “Today, we are living in a fast-changing world. The advertising industry is also changing rapidly, with new dimensions being introduced. We are very proud that our work has engaged the general public and inspired other advertising professionals, marketers, and people to see the importance of good advertising, leading to an improvement in the Thai advertising industry in the future.”
Mr. Somkiat Larptanunchaiwong, Chief Executive Officer of BBDO Bangkok, said, “BBDO is a Creative Agency of the digital era. Technology helps turn our creativity into more effective results. I would like to thank all of our clients for the opportunity being part of their business success and other organizations for having us doing great things for the Thai society. I also congratulate all of the agencies who’ve won awards this year.”Adman Awards & Symposium 2016 is the biggest marketing campaign competition in Thailand, initiated in 2004 and organized by the Advertising Association of Thailand. The concept of this year is “Something Will Never Change” to highlight that some things will always remain no matter how technologically advanced we are.
