BEIJING – BBDO Greater China has promoted Arthur Tsang to the newly-created position of Chief Creative Officer, BBDO Beijing. Tsang will work closely with YeatMung Koo, Managing Director of BBDO Beijing, and continue to deliver creative excellence against the agency’s ambitious growth targets.
“Arthur is driven by a vision to create great work. He knows what it takes to get there and effectively rallies teams around his vision. It’s an honor to be working alongside Arthur and I look forward to partnering with him to bring great new ideas to our clients,” commented YeatMung Koo on the promotion.
Since joining BBDO six years ago, Tsang has boosted the standard of creativity in the region, first as ECD of Southern China and most recently as ECD of Beijing.
Under his leadership, Tsang has shaped a culture of uncompromising creative quality and nurtured a team of future creative leaders who have helped create standout work for Mercedes-Benz, Mars, Johnson & Johnson and Bayer.
His career highlights include multiple Cannes wins for his work on Tide, Gondola Italiano and Safeguard. Tsang was also the lead creative behind the acclaimed Wrigley’s Extra ‘Flavors of Life’ campaign that disrupted the monotony of the gum category and won the hearts and minds of Chinese consumers. It went on to become one of the most effective campaigns in Asia, winning Gold twice at the Asia Marketing Effectiveness Awards.
“I’m thrilled to be taking on this role and broader responsibility with BBDO. It provides me with a bigger platform to keep inspiring our teams and our brands through my desire to create the most compelling and entertaining content in China” said Tsang.
Tsang continues to report to Leong WaiFoong, Chief Creative Officer & Chairman, BBDO Greater China.
“As the true believer of The Work, The Work, The Work, Arthur has created some of the best and most memorable creative cases in this region. He ensures our clients’ brands and our agencies are always basking under a positive spotlight. This time, it’s Arthur that deserves to be in the spotlight. I am delighted to announce his promotion to CCO”, said Leong.
