ASIA-PACIFIC, NOVEMBER 24, 2010 – Ian Rowden, Chairman & CEO, Saatchi & Saatchi Asia Pacific has announced the appointment of Paul Roebuck as the CEO of the Singapore and Malaysian operations effective January 2010.
Roebuck returns to the network from BBDO Guerrero / Proximity Philippines. He joined Saatchi & Saatchi in its London office straight from graduating University and was head of Saatchi & Saatchi Jakarta before his move to the Philippines. Before Indonesia he also held posts in the Malaysia and Cape Town offices.
Over the last 5 years, Roebuck has led BBDO Guerrero / Proximity Philippines to four consecutive years as Campaign Brief Asia Philippines Agency of the Year and Philippines 4As Agency of The Year thrice. He also established Proximity Philippines as the leading digital Agency in the country, becoming the most awarded digital Agency for from 2008 to 2010. Just a month ago, BBDO Guerrero / Proximity Philippines was the top ranked Asian agency in The Work.
“Paul is a driven, passionate and energetic CEO with a proven track record of delivering results, he loves being part of great creative work and is the perfect choice to help us bring back the magic to Saatchi & Saatchi Singapore and Malaysia,” commented Ian Rowden.
"After a global search for the best of the best we couldn’t resist putting someone of Paul’s caliber at the helm of what is the hub to Asia for our region. One of the great things about watching Saatchi talent grow and leave the nest, is the opportunity to welcome them home," continued Rowden.
Roebuck added, “I’m excited to be returning home to the Saatchi network. The Singapore and Malaysia offices have traditionally been a beacon for great talent, and I’m looking forward to working with some familiar faces and some new ones. With the talent and client relationships we have in these operations, I know we are destined to achieve great things.”
Related: BBDO Guerrero/Proximity Philippines on the lookout for a new CEO
