MANILA – BBDO Guerrero scored a bronze Cyber Lion for their ‘Labels Against Women’ campaign for Procter & Gamble Philippines.
The simple but striking ad holds a mirror to our own perceptions about women, highlighting the bias against them by showing how men in the same situations are labelled in more positive ways. In developing the campaign, Pantene and BBDO worked with Rappler to research on the existence of such biases against women.
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