SINGAPORE – Spikes Asia on Friday announced the winners of this year’s festival. A total of 16 grand prix were handed during the awards ceremony held at the Ritz Carlton Hotel.
Branded Content and Entertainment
ADK Taiwan’s ‘House of Little Moments’ for Uni-President was awarded the Grand Prix for Branded Content and Entertainment.
Three Gold Spikes were also awarded to Clemenger BBDO Wellington’s ‘Tinnyvision’ for NZ Transport Agency, M&C Saatchi Sydney’s ‘Game of Balls’ for Blue Ball Foundation and BBDO China’s ‘Endless Love Song’ for Master Kong.
Click here for the full list of winners.
Direct
Whybin\TBWA Group Melbourne took home the Grand Prix and another Gold Spike for Direct for its campaign ‘It’s your call’ for 3AW.
Meanwhile, Colenso BBDO bagged two Gold Spikes for its campaigns for Bank of New Zealand and Volkswagen.
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Design
The Grand Prix for Design was awarded to ‘The Unforgotten Soldiers,’ a campaign by DDB Group New Zealand for Sky History.
Only two Gold Spikes were given to Japan agencies MORI, Tokyo / Dentsu Tokyo for Honda ‘Beautiful Engines’ and Wonderactive, Tokyo / Hakuhodo Tokyo for Hibiki ‘Japanese Harmony’.
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Digital
Another NZ agency, Colenso BBDO, scooped the Grand Prix for Digital for its campaign promoting safe driving ‘Reduce Speed Dial’ for Volkswagen, also a Gold Spike winner for Direct.
The sole Gold Spike for Digital was bagged by Hakuhodo Kettle for ‘Eye Play the Piano’ for The University of Tsubukuba’s Special Needs School.
Click here for the full list of winners.
Media
Adding a second Grand Prix in Australia’s bag is McCann Melbourne who won the top award for its ‘Infrequent Flyers Club’ campaign for Tiger Air.
Tigerair – Infrequent Flyers from McCann on Vimeo.
Aussie agency Leo Burnett Sydney also tops the Gold Spike winners by scooping two for Samsung ‘Lifelive’.
Click here for the full list of winners.
Mobile
Cheil Worldwide’s swept three Spikes including the Grand Prix, Gold and Silver for its campaign ‘Look at Me’ for Samsung.
The remaining two Gold Spikes were taken home by J. Walter Thompson Melbourne and Colenso BBDO.
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Outdoor
Host country Singapore also bagged a Grand Prix care of Grey Group Singapore’s ‘Life Saving Dot’ for Talwar Bindi.
Meanwhile, McCann Worldgroup India led the Gold Winners with two for its campaigns for Dabur and Essel Group.
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PR
Cheil Worldwide bagged a second Grand Prix for its campaign ‘Look at Me’ for Samsung.
Only two Gold Spikes were awarded to NZ agencies DDB Group NZ and Y&R NZ.
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A campaign for Unilever by Lowe Indonesia was awarded the Grand Prix for Print.
McCann Worldgroup India on the other hand nabbed its second Gold Spike for its campaign for Essel Group.
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Print and Poster
Another agency under the Mullen Lowe Group, Lowe Singapore, won a Grand Prix for its campaign for 3M Singapore.
Grand Prix winner for Print Lowe Indonesia, meanwhile, took home a Gold Spike for Print and Poster.
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Promo and Activation
DDB Group New Zealand scooped its second Grand Prix for ‘Reverse April Fools,’ a campaign for BMW.
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Radio
No Grand Prix was awarded for Radio but three Gold Spikes were handed to Leo Burnett Melbourne for its BYO Cup Day for Slurpee, Lowe Singapore’s ‘Donated Voices’ for The National University Centre for Organ Transplantation and GPY&R Melbourne’s campaign for Legacy.
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Creative Effectiveness
Out of the five winners under Creative Effectiveness, Lowe Lintas and Partners won the Grand Prix for Kan Khajura Station – from Dark to Connectivity for Hindustan Unilever India.
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Film
Winning the Grand Prix for Film was a work by Saatchi & Saatchi Hong Kong / Del Campo Saatchi & Saatchi Madrid, ‘Mother’ for Changyou Online Game Developer.
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Healthcare
No grand prix was awarded for the Healthcare category but two of the Gold Spikes winners are Grand Prix winners ‘Look at Me’ by Cheil Worldwide and ‘Life Saving Dot’ by Grey Group Singapore. Last Gold Spike winner was M&C Saatchi Sydney for its campaign ‘The one who will end cancer’ for Australian Cancer Research Foundation.
Click here for the full list of winners.
Film Craft
India took home another Grand Prix care of Ramesh Deo Productions and Taproot Dentsu for their campaign ‘I Am Mumbai’ for Mumbai Mirror.
Japanese counterpart Dentsu Tokyo bagged two Gold Spikes for works with Engine Film and Mori, Tokyo.
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Innovation
Only two campaigns emerged as winners under the Innovation category. Grey Group Singapore’s award-winning campaign, ‘Life Saving Dot’ took home the Grand Prix while Hakuhodo Kettle’s ‘Eye Play the Piano’ won an Innovation Spike.
Integrated
There were only seven metal winners for this category. Leo Burnett Melbourne nabbed the Grand Prix for its campaign for SPC Ardmona, #MyFamilyCan.
Meanwhile, fellow Leo Burnett Sydney scooped a Gold Spike for Canon ‘Shine’.
Click here for the full list of winners.
Special Awards
Network of the Year: BBDO
Agency of the Year: Colenso BBDO
Independent Agency of the Year: CJ Worx
Spikes Palm Award: morimori, Tokyo
