LONDON – The Gunn Report has released its 2015 report on the overall performance of the advertising industry based on 45 global, regional, and national creative award contests from January to December 2015.
BBDO was named as the most awarded network while BBDO New York was named most awarded agency. BBDO New York’s “#TBT Bites” campaign for Twix Bites came in as the third most awarded film commercial in the world,. Meanwhile, BBDO Proximity Kuala Lumpur’s “Burger”/“Drumstick”/“French Fries” campaigns for KFC were the second most awarded in the print/out of home ads and campaigns category.
Leo Burnett Toronto’s “#LikeAGirl” campaign for Always won two distinctions: the number one most awarded All Guns Blazing in the World 2015, and the most awarded campaign across All Gunn Report Media 2015. This effectively made Leo Burnett the second most awarded network in the world.
Despite the controversies that Volkswagen was entangled in last year, the brand was hailed as the Most Awarded Advertiser in the World 2015.
“The great thing about the advertising industry is how quickly it evolves,” said Donald Gunn, Founder of The Gunn Report. “With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational break-through work and who’s behind it.”
“We’ve analyzed the results of the most important awards to bring valuable insight, data, and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond,” added Gunn.
Here are the highlights of The Gunn Report 2015:
Most Awarded Film Commercial in the World 2015
1. John Lewis, “Monty’s Christmas,” adam&eveDDB (London)
2. Leica Gallery São Paulo, “100,” F/Nazca Saatchi & Saatchi (São Paulo)
3. Twix Bites, “#TBT Bites” campaign, BBDO New York (New York)
Most Awarded Print / Out of Home Ads and Campaigns in the World 2015
1. Buick Road Safety “Human Traffic Signs” campaign, Lowe China (Shanghai)
2. = KFC “Burger”/”Drumstick”/”French Fries,” BBDO Proximity (Kuala Lumpur)
2. = Samsung, “Safety Truck,” Leo Burnett (Buenos Aires)
Most Awarded Digital Ads in the World 2015
1. Honda Civic Type R, “The Other Side,” Wieden+Kennedy (London)
2. Geico, “Unskippable” campaign, The Martin Agency (Richmond)
3. Under Armour, “I Will What I Want – Gisele Bundchen”, Droga5 (New York)
Most Awarded All Gunns Blazing in the World 2015
1 Always, “#LikeAGirl,” Leo Burnett (Toronto)
2 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk,” GGH Lowe (Hamburg)/Grabarz & Partner (Hamburg)
3= Intermarché, “Inglorious Fruit & Vegetables,” Marcel (Paris)
3= No Somos Delito (We Are Not Crime), “Holograms For Freedom,” DDB Spain (Madrid)
Most Awarded Campaigns Across All Gunn Report Media 2015
1. Always “#LikeAGirl,” Leo Burnett (Toronto)
2. John Lewis, “Monty’s Christmas,” adam&eveDDB (London)
3. ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk,” GGH Lowe (Hamburg)/Grabarz & Partner (Hamburg)
Most Awarded Agencies in the World 2015
1 BBDO New York (New York)
2= adam&eveDDB (London)
2= AlmapBBDO (São Paulo)
Most Awarded Networks in the World 2015
1 BBDO
2 Leo Burnett
3 DDB
Most Awarded Countries in the World 2015
1 USA
2 UK
3 Australia
Most Awarded Advertisers in the World 2015
1 Volkswagen
2 Samsung
3 Nike
Most Awarded Production Companies in the World 2015
1 Smuggler (London, Los Angeles, New York)
2 Stink / Stink Digital (London, São Paulo, Moscow)
3 Blink Productions (London)
Most Awarded Directors in the World 2015
1 Dougal Wilson (UK)
2 Augusto Gimenez Zapiola (Argentina)
3= Jones+Tino (Brazil)
3= Ringan Ledwidge (UK)
