FRANCE – Two agencies from the Asia Pacific made the shortlist of the first ever Glass Lions.
This award was launched with the support of Leanin.Org. It recognizes work that breaks through gender bias and shatters stereotypical portrayals of men and women.
BBDO Mumbai’s campaign for Ariel Matic, ‘Share the Load’ and ‘Touch the Pickle” for Whisper Sanitary Napkins are among the APAC finalists.
In ‘Share the Load’, Ariel and BBDO Mumbai breaks the notion that doing the laundry or any other domestic work is just a job for women but that men should also do their part.
‘Touch the Pickle’, meanwhile, is a 30-second commercial that aims to debunk the myths surrounding women’s menstruation in India with the most ridiculous one being the myth that a menstruating woman should not touch a pickle jar because the pickle would spoil.
Another APAC contender is Grey Group Singapore’s ‘Life Saving Dot’. This campaign aim to save women from rural India from diseases like breast cancer and complications during pregnancy due to iodine deficiency by coming up with iodine patches known as the Life Saving Dot.
The winners for the inaugural Glass Lions will be announced in the awards ceremony later at 7:00pm (UTC+01).
