SINGAPORE – BBDO has announced the appointment of Atin Wahal as EVP in Mumbai.
Most recently the Senior VP at Publicis India, Atin brings with him over 16 years in the advertising industry, with a keen focus on establishing strong client relations and insight-led integrated marketing communications.
Atin has spent time on the agency side and in-house, with stints at Publicis, Leo Burnett as well as Sony Entertainment Television, where he was the senior marketing manager.
Spending his formative years at Leo Burnett, it’s here that he found a strong passion for creating consumer campaigns that were rooted in insights, understanding that great effective campaigns require of a mix of excellent creative and human truths.
He joins BBDO India to head the Mumbai operations and build on the strong reputation that the agency has built over the last 10 years.
Atin’s expertise has been formed from 16 years of working for clients in multiple categories including Consumer Durables, Automotive, FMCG and Entertainment, and across multiple disciplines including Film, OOH, Activations, PR Social, Digital and Print.
“This is a key role in a key market for a key office. India and BBDO India are booming and I have no doubt Atin will make a great success of taking our Mumbai office to greater heights. We have a fantastic team there and a tremendous culture which I am certain he will bring an exciting new dimension to.”- Jean-Paul Burge, Chairman & CEO – BBDO Asia
"I have always considered myself being in the business of storytelling for brands and I am thrilled to be a part of the team who is the best in the business not only in India but the world. What got my attention when meeting Josy, Ajai and JP is how simplistic but thorough the approach is towards their brands which lends itself to the philosophy of ‘acts, not ads’. In last 10 years, BBDO India has been the most effective and creative agency in the world and I look forward to making the agency and its clients shine even brighter." – Akin Wahal
Josy Paul, Chairman and Chief Creative Officer adds, “Atin is a hands-on advertising and brand management champion with a strong business acumen. He is a believer and partitioner of our ‘Acts Not Ads’ mantra and a keen follower of social movements led by brands –including our work on Gillette, Ariel, Whisper, Mirinda, Quaker, Visa, SC Johnsons, All Out and Aviva Life Insurance. We are thrilled to have him on our side. Spiritually, he is already one of us."
Atin’s appointment at BBDO Mumbai is effective as of 5th July 2018.