SINGAPORE — BBDO further extended their dominance at the Spikes Asia Festival of Creativity by notching a fourth consecutive Network of the Year win. Meanwhile, Dentsu Inc. snatched the Agency of the Year Award with Clemenger BBDO Melbourne coming in second and Colenso BBDO in third place.
Dentsu Inc. was awarded Agency of the Year Award after amassing an Innovation Grand Prix for “Smile Lock Outlet” for Toyota i-Road, along with two Golds, 16 Silvers, and 20 Bronze Spikes.
Dentsu Inc. is Spikes Asia 2017 Agency of the Year
The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.
CJ Worx is Spikes Asia 2017 Independent Agency of the Year
Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with dentsu X, Makati, The Philippines in third place.
Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.
Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.
The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their country.
Japan: Dentsu Inc., Tokyo
Australia: Clemenger BBDO, Melbourne
Singapore: Ogilvy & Mather, Singapore
China: Fred & Farid Shanghai
India: Taproot Dentsu, Mumbai
Thailand: CJ WORX, Bangkok
The Philippines: Dentsu Jayme Syfu, Makati City
South Korea: Cheil Worldwide, Seoul
Hong Kong: Cheil Worldwide, Hong Kong
Malaysia: Isobar, Kuala Lumpur
Indonesia: Hakuhodo Indonesia, Jakarta
New Zealand: Colenso BBDO, Auckland
A summary of this year’s winners is as follows:
Creative Effectiveness
2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike
The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken
Design
39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.
CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand
Digital
44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.
Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria
Digital Craft
17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.
The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google
Direct
37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.
Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria
Entertainment
13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.
The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.
Film
37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.
Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree
Film Craft
43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes.
There was no Grand Prix awarded
Healthcare
25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes
Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria
Innovation
3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota
Integrated
6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.
The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas
Media
37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.
McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne
Mobile
20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes
The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF
Music
7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.
Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand
Outdoor
28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.
CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)
PR
26 Spikes from 264 entries were awrded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.
The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria
Print & Outdoor Craft
17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.
Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.
Print & Publishing
10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.
Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.
Promo & Activation
26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.
The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand
Radio
12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.
Bashful, Sydney / Kind Agency, Sydney, Australia were awrded the Grand Prix for ‘Smartwig’ for The Star Sydney
The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan
As for the Young Spikes Competitions, the following were awarded:
Young Spikes Digital Competition Winners
1st place – AUSTRALIA: Tristan Viney, Creative Director, Eardrum and Rosie Stone, Copywriter, LOUD
2nd place – VIETNAM: Trang Quynh Nhu, Creative, Mirum Agency and Nguyen Thi Uyen Chi, Senior Account Executive, Mirum Agency
3rd place – BANGLADESH: Md Mahmudur Rahman, Senior Visualizer, Magnito Digital and Tasnim Noorin, Senior Strategic Planner, Magnito Digital
Young Spikes Integrated Competition Winners
1st place – BANGLADESH: Farah Yasmin, Senior Visualizer, Grey Global and Maisha Binte Siddiq, Executive, Servicing & Planning, Grey Global
2nd place – SINGAPORE: Elon Law, Copywriter, Blak Labs and Leonardo Rusli, Art Director, Blak Labs
3rd place – CHINA: Daniel Lo, Creative Group Head, Saatchi & Saatchi Shanghai and Gavin Lee, Senior Art Director, Saatchi & Saatchi Shanghai
Young Spikes Media Competition Winners
1st place – SINGAPORE: Judy Soh, Media Executive, PHD Media and Rylie Huang, Account Executive, PHD Media
2nd place – AUSTRALIA: Millie Di Maio, Digital Director, Slingshot and Kaia Webber, Business Director, Slingshot
3rd place – SRI LANKA: Dilendri Vibodha Wettewe, Senior Brand Executive, Leo Burnett and Sarah Hassanally, Senior Brand Planning Executive, Leo Burnett
The complete list of winners for all categories is viewable at https://www.spikes.asia/winners/2017/.
