ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, MARCH 2011 – BBDO/Proximity Malaysia has been appointed Tesco’s Agency of Record as of January, and has begun to work on the brand.
The race for Tesco’s communication assignment began in September 2010. Tesco, already a leader in its home market in the UK, and hugely successful for the past decade in Malaysia has aspirations to strengthen its brand in Malaysia. For four months, the dynamic team at BBDO/Proximity went up against nine other competing agencies to convince Tesco that they are the right agency partner.
“Tesco is a great company with big ambitions in Malaysia. BBDO/Proximity is privileged to be selected to help them fulfill those ambitions. It was good chemistry with our clients and our track record of having nurtured many long-term business relationships, and built some of the most successful brands in the country, that gave us this opportunity to help Tesco do their work moving forward,” said BBDO/Proximity Malaysia Group Chief Executive Jennifer Chan.
Tesco Marketing Director Neil Adams said, “Our core purpose is to earn the lifetime loyalty of our customers and we have a vision to become the most valued brand in Malaysia. BBDO/Proximity share our values of always trying harder for customers and treating people in the way that we all like to be treated. I look forward to a long and successful partnership as we work together to build the Tesco brand in Malaysia.”
