SINGAPORE – After a nostalgic campaign that BBDO Singapore did for Esso, the lead sponsor of the Singapore Food Festival, “A Wok Down Memory Lane at Ellenborough Market,” the agency launches another creative project to pump up the days leading to the country’s National Day.
To celebrate the nation’s Jubilee year BBDO Singapore created SGMOJI a guide on how to navigate Singlish, Singapore’s unofficial language and local expressions using the famous Emojis.
Singaporeans are known to use abbreviations and acronyms in everyday communications. CTE for Central Expressway, NP for No Problem, CMI for Cannot Make it, for example. This insight led to the birth of SGMOJI.
The electronic guide can be download at http://www.sgmoji.com.
BBDO Singapore gas also applied as an organization through the SG50 Celebration Fund. The agency aim to produce actual guides for mass circulation in the future.
