NEW YORK — BBDO has once again topped the 2016 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines.
This is the twelfth time in the 13 years since these rankings were first published.
“The Directory Big Won is a reflection of which agencies are delivering the best work across all marketing platforms. That is important in today’s media environment, where people are consuming content in more ways than ever before,” said Patrick Collister, the author of the Directory Big Won. “Clearly, BBDO is doing this better than anyone else, and they are delivering this work year after year. Other networks are trying to close the gap but, frankly, BBDO is still way ahead of the game.”
Fifty-four BBDO agencies contributed to the network’s performance, with work for 35 clients. Twelve finished #1 in their respective markets, including Colenso BBDO in New Zealand, which was ranked the #1 most awarded agency in the world. Other country-leading agencies were Almap BBDO (Brazil), AMV BBDO (UK), BBDO India, BBDO New York (U.S.), BBDO Pakistan, BBDO Portugal, BBDO Ukraine, Clemenger BBDO Melbourne (Australia), Impact BBDO (United Arab Emirates), Pages BBDO (Dominican Republic) and 3SG BBDO (Tunisia). Six of these agencies were ranked among the Top Ten in the World. No other network had more than one.
A Colenso BBDO (New Zealand) campaign for DB Breweries (“Brewtroleum”) was the most awarded campaign in three categories – Direct, Outdoor/Ambient and Media – and the second most awarded campaign in the world. Two other BBDO campaigns also featured in the world’s Top 20: #Sharetheload from BBDO India for P&G’s Ariel and “Spare the Act” from AMV BBDO for Dixons.
Four of the world’s Top Ten most awarded Chief Creative Officers were from BBDO: Nick Worthington of Colenso BBDO at #2, David Lubars and BBDO New York’s Greg Hahn tied at #5 and Almap BBDO’s Luiz Sanchez at #8. The agency also had the two top most awarded Executive Creative Directors in the world: Andy Blood from Colenso BBDO at #1 and Bruno Prosperi from Almap BBDO at #2.
Andrew Robertson, President and CEO, BBDO Worldwide, commented, “What separates one agency network from another is the ability to deliver work that works for its clients. The data proves that award-winning work works better. So topping the Directory Big Won matters.” He continued, “To do so once is good. To do so 12 years out of 13 is great.”
Further details regarding the Directory Big Won can be found at www.directnewideas.com.
BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
