SINGAPORE – BBH Asia Pacific has appointed Chee Yan Yi to the role of General Manager.
Yan Yi brings with her 20 years of experience within Ogilvy across Malaysia, Thailand, Vietnam and Singapore, where she has led regional and local teams and talent development for the Ogilvy business.
She has successfully led some of the region’s high profile accounts including Nestle, Glaxo SmithKline, Kimberly Clark and Unilever.
‘I am very excited to have been given this opportunity to join BBH in a role that not only focuses on managing clients but also allows thoughtful time for people, process and being future fit. BBH Asia Pacific has a great portfolio of clients doing some great work and I am honored to be part of shaping the agency’s continued growth and success,’ said Yan Yi on her new appointment.
In her previous roles at Ogilvy, Yan Yi was integral to the growth and success of their Malaysian, Thai and Vietnam offices before she joined the Singapore office in 2009. Most recently she has been running the SingTel business.
‘Yan Yi has a wonderful combination of regional and local Client experience, with a strong track record in Agency operations, culture and talent development. She’s a perfect fit for our current needs as a business. We are very excited to welcome her to BBH and know that she will be a success here,’ said John Hadfield, CEO, BBH Asia Pacific.
Yan Yi starts on March 2nd.
