SINGAPORE – The Gong CCA 2016 Awards Show on Tuesday, November 29, was attended by a sell-out crowd of Singapore’s most influential creative & art directors, designers, photographers, copywriters, film directors, producers, and content creators. Guests were treated to The Gallery, a showcase of finalists’ work in all award categories, and a specially built stage set to reflect the evening’s theme.
The coveted Grand Prix went to BBH Asia Pacific for its entry “Nike Unlimited Stadium.” DDB Group Singapore took home the Gong for Good Award with their entry ‘Do You See That Doggie in the Shelter’ for SPCA, an award for works that promote social responsibility.
MullenLowe Singapore walked away with Agency of the Year while Kinetic Singapore bagged both Independent Agency of the Year and Design Agency of the Year once again. Production Company of the Year went to Freeflow Productions for the third year running.
Cheryl Chu and Shahrin Izhar both clinched the Gold from 21 teams in the NexGen, a mini creative competition for creatives under 30 years of age. Other awards for young creative talents included Alex Tan of MullenLowe Singapore who took home the Young Art Director of the Year Award, Gian Jonathan of Kinetic Singapore for Young Designer of the Year and Augustus Sung of Ogilvy & Mather who won the Young Copywriter of the Year Award. Other individual awards went to Lee Han-Ting of Smallshop Communications for Producer of the Year, Jeremy Wong of Nemesis Pictures for Photographer of the Year and Wayne Peng of Smallshop Communications for Director of the Year.
Unilever Singapore walked away as Advertiser of the Year having bagged the most gold awards as a client.
Ogilvy & Mather Singapore (O&M) was named Digital Agency of the Year, taking home 24 awards including 8 Golds, 7 Silvers, 5 Bronzes as well as the highly coveted Best of Show awards in the Mobile and Direct categories for Singtel and Allianz respectively.
Chris Riley, Group Chairman, Ogilvy & Mather Singapore, said, “Winning Digital Agency of the Year is a fantastic reflection on a year focused on driving digital transformation and the advancement of our modern marketing services offerings which include data analytics, customer engagement, marketing automation, user experience (UX) design, and digital media. I’d like to take this opportunity to thank our clients for placing their trust in us, and also to congratulate all of our industry peers who were recognized in the show.”
Organized by the Association of Accredited Advertising Agents Singapore (4As), the CCA is a celebration of Singaporean creativity that recognizes the industry’s leading local talents. The awards encompass all facets of creative communications across five major disciplines: advertising, design, interactive, promotions, and direct mail.
For a complete listing of all winners, please visit www.creativecircle.com.sg
For more on the Nike Unlimited Stadium, click here. Click here for more on BBH Asia Pacific creative director Aste Gutierrez.
