SINGAPORE – Ikea’s ‘Bookbook’ campaign by BBH Asia Pacific took the top creative prizes in the 2014 Hall of Fame held last Friday (November 14).
The tongue-in-cheek viral hit comparing the advantages of a print catalogue over the digital offerings took Gold for two Campaign of the Year categories – Single Medium as well as Integrated. The campaign talked about the book’s “eternal battery life” and “pages that load instantly with zero lag” as advantages over digital equivalents.
The BBH spot clocked 13 million YouTube views, more than 1 million shares across social media and emerged as the most watched YouTube video in Singapore in September 2014.
Grey Group Singapore was the night’s other big winner, taking four awards – the Technology Team prize, Low Jun Jek as Digital Specialist of the Year, Juhi Manwani as Suit and Subbaraju Alluri as Agency Head.
DDB Group Singapore nabbed three major awards – Creative Agency of the Year (for the sixth year running), Michael Chinn and Sid Lim took the Creative Team accolade, while Nil Johnson won the Creative Director prize.
The other company awards went to StarHub as Brand of the Year, while its chief marketing officer Jeannie Ong was named Client of the Year. The Local took the Rebel Agency prize and Carat Singapore was awarded the Media Agency honor.
The remaining People awards were picked up by Y&R Singapore creative Emir Shafri and BBDO suit Tiffany Young in the Young Talent category, Ogilvy & Mather’s Sonal Narain won the Planner award and VML Qais Fairil Yeo took th Business Lead accolade.
