SINGAPORE – Bates CHI&Partners Singapore has made its latest appointment in Beau Encarnacion as Senior Planner, reporting to Managing Director Christina Chong and Regional Strategy and Planning Director, Arvind Srivastava.
As Senior Planner, he will be responsible for helping to build social, digital and through-the-line engagement planning capabilities.
“Beau is a great addition to the Bates CHI family. His experience in instigating critical change in social, digital and through-the-line environments is just the injection of new thinking we need to define our offering. Beau brings with him great experience, as well a unique approach to planning. Arvind and I are looking forward to working with Beau to shape the future of Bates CHI,” said Christina.
“The time I spent working on digital and social media campaigns has taught me that you need a hefty amount of balls to deal with so much change and uncertainty – which seems to be the only constant in the work that we do because of the way technology is rewiring people. Companies who get that are behaving more like start-ups, building a culture that emboldens people to innovate and learn by doing. Bates CHI proved they have that attitude in spades and I’m very excited to help achieve our ambitions,” added Encarnacion.
With more than five years of brand and digital planning experience in both Manila and Singapore, Encarnacion was most recently a Digital Strategist with branding agency Futurebrand where he was hired to champion digital brand strategy for clients’ integrated rebranding projects. Beau joined Futurebrand Singapore in 2013 as their first and only digital and social media strategist to develop digital products and methodologies for their clients across Southeast Asia.
Prior to Futurebrand, he was a Senior Digital Planner with MRM Manila from 2012 to 2013, a very strong digital and high profile digital agency. During his tenure at MRM, he was also involved in developing social media strategy for MRM’s Singapore office.
Encarnacion started his advertising career as a TTL Brand Planner at McCann Worldgroup Philippines from 2009 to 2011 before he found his calling and made his foray into digital strategy which he has a lot of passion in. Encarnacion has since had a steep learning curve in digital planning.
