PHILIPPINES – JULY 2011 – Beer Below Zero (BBZ), the group responsible for pioneering the beer freezing technology in the Philippines has announced its all-out international expansion plan this year. To date, BBZ has already spread the “cold treatment” to Guam and Singapore. The aggressive expansion plan for the second half of the year includes Hawaii, San Francisco, Palau, Saipan, Vietnam, Thailand, Malaysia & Indonesia. 2012 expansion plans include Korea, Japan, Australia and more states in the USA.
“We are executing our international expansion according to plan,” says Luigi Nunez, president & CEO of Beer Below Zero. “Though the local demand for our service is also increasing; we can’t ignore the prospects from international markets”.
From its humble beginnings three years ago, BBZ is already gaining a name in the international markets. From tinkering and modifying commercially available freezers in the market, BBZ has already invested in their own brand of freezers specifically manufactured according to their specifications.
“We are targeting BBZ to be available in 300 outlets in the Philippines and 100 outlets in international markets by end of 2011,” adds Vinson Co Say, VP & CFO of BBZ. He says “We are just lucky we stumbled upon an idea that has a huge demand waiting to be supplied.” By end of 2012, BBZ is expected to have a total of 1,000 outlets nationwide and 500 outlets in international markets.
The BBZ triumvirate state “We hope that we get the support of our countrymen in achieving our thrust of making the Philippines known worldwide as the country serving the coldest beers.”
Beer Below Zero is a 100% Filipino-owned company with no affiliation with any local or international beer company.
