PARIS – BETC announced on Monday that CCO of Being\TBWA Alasdhair Macgregor Hastie will be joining the agency as VP ECD for international clients.
He has worked on notable projects including the launch of the Datsun brand for Nissan in Asia, Russia, South Africa. During his stint in Doha, he was tasked to grow the reputation of The Qatar Foundation.
Apart from the above-mentioned projects, he has also worked for P&G, Nestlé, Unilever, Coca-Cola, Nissan, Jeep, Fiat, and Chrysler among others in different parts of the world.
His work has been recognized at some of the most prestigious festivals including Cannes Lions, Eurobest, Epica, The One Show, Cristal Festival, and Club des AD. One of his films for Come4 was also rated by The Gunn Report as one of the most awarded films globally in 2014.
