SINGAPORE – Blk J DDB Worldwide has been appointed by Singapore Tourism Board as the creative and digital agency for a 3-year hotel career perception and recruitment campaign.
Rowena Bhagchandani, CEO, said, “We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up.”
Khalid Osman, Creative Co-Founder, added, “From StarHub to Ministry of Education, our work has always sought to shape the dominant conversation. Which is why, we are super excited by the STB challenge and the opportunity to alter the way hospitality is perceived.”
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