MANILA – The Boomerang Awards 2018 releases shortlist for Campaign, Program/Service, Effectiveness, and Digital Craft Categories.
View the 2018 shortlist here.
Since 2008, The Boomerangs has honored Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness. It culminates the annual Digicon and will celebrate, showcase, and recognize the latest innovations and advancements in the industry on October 5, Friday, 6 pm, at the PICC Forum 3.
Recognizing the rapid developments in technology and digital marketing, the show is injecting consumer-focused innovation into its DNA. The Boomerangs seek ingenious digital ideas that are inspired by consumers and that changes the way they think and act towards brands. This fundamental change brings new award categories, a more diverse set of jurors, and new challenges worthy of creatives, planners, advertisers, publishers, and developers alike.
