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Brand & Business: 7-Eleven brings “A Childhood Dream Come True” in Causeway Bay store

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7-Eleven is about to surprise fans with the official launch of “A Childhood Dream Come True” travel essential series at 17 April, taking you through a journey to revisit your childhood dreams! The stamp redemption programme is meaningful this time, all proceeds redeemed with 18 stamps plus $1^ will go to charities.

Last April 14, 7-Eleven has gathered over 100 fans for a flash show-up in the bustling streets of Causeway Bay, stirring the atmosphere for a wonderful adventure ahead.

Over 100 fans carrying or wearing items with Dumbo, Pinocchio, Alice in Wonderland and Bambi characters brought to the Causeway Bay streets an unprecedented Disney fever. A photo opportunity for this once-in-a-blue-moon is of course not to be missed! 7-Eleven will donate all the proceeds* (from 12nn – 1pm) at the Causeway Bay Yee Wo Street store to the Little Life Warriors Society, allowing customers to participate in charity during shopping. The to-be-launched “A Childhood Dream Come True” product series is also showcased in the event, generating a pre-launch hype among participants! 

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*All proceeds redeemed with 18 stamps plus $1 will go to charities below: Autism Partnership Foundation, Little Life Warriors Society, Hong Kong Single Parents Association, Pei Ho Counterpar

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