Internationally-recognised futurist Lucie Greene is launching a new consulting firm, Light Years.
The company’s first global forecast report, ‘Light Years 2020’, launches this week and is the first in a series of trend-forecasting updates and analysis covering emerging cultural trends, innovation and consumer behaviour.
Light Years 2020 is designed to be a macro forecast for Light Years’ clients looking at the year ahead. Trends span Generation Z, Xennials and sustainability along with business sectors including beauty, travel, wellbeing and retail among others. It has been compiled in collaboration with a global network of experts, influencers and practitioners.
What’s in store for 2020?
Highlighted in the report clients will find analysis of various themes including; Existential Exhibits – the latest wave of exhibits exploring the future of humanity; Class Inclusivity – the next frontier of intersectional discourse; Vintage Hacking – Gen Z’s new take on second hand clothing; Facebook versus Tiktok – the new battle for teen eyeballs; Airbnb’s new disruptors – which focus on luxury and service; Experiential E-Commerce – AR and beyond; The rise of vegan tourism – from interiors to menus; Home Security Empires – their hyper networked strategy; and New frontiers of CBD research.
Light Years is headquartered in Los Angeles and follows Greene’s five-year term as global director of JWT Intelligence, the futures think tank at Wunderman Thompson. Greene is credited with building, and branding an international intelligence platform, adding global hubs, launching annual forecast ‘The Future 100’ (now translated into several languages), and steering thought leadership partnerships with Snapchat, Getty Images, Adobe, and WWD among others. She built out a suite of consulting services with clientele including Unilever, Shiseido, and Amazon among consulting clients.
Light Years focuses on trend-forecasting and brand strategy, with a multidisciplinary approach. Core services include strategic research and thought leadership, innovation stimulus programs, brand strategy and creative incubation. The new venture has global capabilities and a worldwide network of experts in many fields.
Of Light Years’ approach, Greene says: “We draw on a wide variety of multisector, multimarket, thinkers, creatives and experts, synthesising data, visual analysis, ethnographic research and more to create a rich, and nuanced picture of the future. We believe art is as valid as science and that a visual meme can be as revealing and meaningful as a data point. We also specialize in translating big-picture trends into microfocus for brands and sectors with tangible implications and recommendations.”
ABOUT LUCIE
Lucie is an award-winning forecaster, author, and strategic consultant. Prior to her work at JWT she worked with leading London-based trend consultancy The Future Laboratory. In addition to running Light Years, Lucie is on the board of Cosmetic Executive Women, and advises a number of brands (established and startup) on strategy. ‘Silicon States: The Power and Politics of Big Tech and What it Means For Our Future,’ Lucie’s debut book, won the 2018 800-CEO-READ Business Book of the Year in Current Events and Public Affairs award. Lucie has been featured on CNBC and in the New York Times, the Sunday Times, the Guardian, the Financial Times, Dazed Digital, Business of Fashion, and WWD.
