Brand & Business: AnalogFolk Group invests in technology engineering and automation with the launch of ‘With Robots’

Covid-19 has resulted in a surge in demand for D2C. With Robots provides brands with direct access to its technology engineering capabilities not only as a build specialist but also a source of talent for team augmentation.

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LONDON, UK – AnalogFolk Group (AFG), the progressive global marketing and technology group,  creating a smarter future for people, brands and society has today announced the launch of automation and technology engineering company With Robots

With Robots is created in response to a demand in the market to help brands deliver  their technology engineering, web development and advertising production projects,  including automated content adaptation and localisation, more efficiently, more  effectively and with more impact. 

Guy Wieynk, CEO of AFG says that: “AnalogFolk have been building technology  solutions for leading brands for over a decade but over the last 12 months what was  clear is this same talent is capable of playing its’ part in solving wider industry issues  such as 66% of consumers thinking brands are running advertising that is too  repetitive and 90% of programmatic campaigns are lacking targeted creative.  Through automation and machine learning platforms we have demonstrated that we  can meet consumer needs whilst delivering significant cost savings for brands.” 

Chris Ryan, Managing Director & Partner AnalogFolk Asia

With Robots unique flexible model means brands and agencies can benefit from a  choice of two end-to-end solutions; ‘Build with Robots’ or/and ‘Automate with  Robots’. Providing on-demand augmented teams who can be commissioned to  deliver projects as a managed service or hired as in-house brand or agency  resources. 

Chris Ryan, Managing Director & Partner AnalogFolk Asia said: “Digital is more than  just marketing, it is business for brands. Additionally, today’s brand message needs  to be optimised for multiple audiences and across multiple formats, platforms,  devices and data triggers. Our clients in Asia are telling us that using traditional  methods to meet this demand is often expensive, time-consuming and painful. This  is why we’ve built With Robots to provide an effortless and flexible solution that  enables brands to mobilize the best technical talent in the world to fulfil their  automation or build needs, however complex.” 

‘Automate with Robots’ is AFG’s proprietary technology that replaces traditional  production techniques with machine-driven automation; taking digital creative  content and producing multi-artwork, multi-message and multi-market  variants; enabling brands to deliver premium, relevant and hyper personalised  messaging cost effectively. 

‘Build with Robots’ engineering capabilities range from standard web production to  open source and enterprise scale platforms. This solution is focused on delivering  specialist technical excellence and quality alongside cost and speed benefits. 

Led by Miguel Alvarez, AFG’s Chief Technology Officer and CEO of With Robots,  the With Robots team comprises 20 technical specialists dispersed across Europe,  APAC, North and South America. 

Miguel Alvarez, Chief Technology Officer of AFG and CEO of With Robots says that “It’s wonderful to see our team not only building technology solutions for leading brands, but also  applying their engineering prowess to tackle issues impacting the digital marketing landscape. We are truly expanding the definition of creativity as we support our clients through the demise of cookies and even more emphasis being placed on the creative use of  technology to meet customer needs and brands’ business objectives.” 

AFG helps brands define innovative strategies, deliver breakthrough ideas and leverage new  technologies that transform their business for the better. It’s able to do this through its  infrastructure which provides ‘plug & play’ access to additional agencies and capabilities. 

As part of AFG, With Robots becomes a partner brand to full-service digital creative agency  AnalogFolk and content production company Untold Fable, the latter of which the group  invested in at the start of this year. 

As part of AFG’s investment in Untold Fable, the group has developed the technology for its  unique platform which is designed to give brands and agencies more information about  talent before they commission in order to make diversity in the advertising industry the norm,  not the exception, reduce industry biases and give all talent more equal opportunities. 

Other technology products AFG has invested in the development of over the last two  years include: 

BigUp.AI, a multi award-winning digital language tool designed to give women the  confidence to get ahead in their career by helping them express their strengths with  confidence. Powered by Natural Language Processing and Machine Learning technology,  BigUp.AI identifies strengths and suggests alternative “Big Ups” to express them in a more  impactful, assertive way. 

A first-of-its-kind AI product called Dieter that automates a brand’s design review process,  saving it millions annually. It’s able to provide feedback across a brand globally and includes  corporate design language on desktop and mobile, meaning design work is reviewed in  seconds rather than days. It’s now an established part of some of the biggest brands in the  world’s digital architecture and has a dedicated team integrating it with their interfaces and  ways of working. 

Zodiac Engine allows brands to use connected packaging to create one-to-one ongoing  relationships with consumers. It turns simple behaviours into a means to extend their  product and brand experiences, without having to create new infrastructure, channels and  steps each time. It uses AI image recognition, which can be accessed through consumer  platforms like WhatsApp, to identify existing artwork and serve the consumer relevant utility,  experiences and promotions. 

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