KUALA LUMPUR, MALAYSIA – In order to help BIG Members make the most of their BIG Points, AirAsia’s loyalty program BIG Loyalty introduced a ‘point expert’ character named ‘BIGGIE’. As the know-all in all things BIG, BIGGIE is on a mission to educate members the smarter ways to earn points fast, and new ways to utilize them for greater rewards and savings.
BIGGIE’s ‘birth’ was inspired by BIG Loyalty’s very own point expert, Chief Financial Officer Sereen Teoh. Teoh is extremely savvy on ways to boost her points balance with every purchase. Her creative ways of stretching her money and maximising her BIG Points earning inspired us to create this cute and witty character to share her wisdom so that more people can benefit from the BIG Loyalty programme.
Spencer Lee, chief executive officer of BIGLIFE Sdn Bhd, the company that operates the BIG Loyalty programme said, “The aim behind BIGGIE character was to help BIG Members become savvy rewards shoppers by providing tips and advice with a friendlier and cheeky approach. With our large ecosystem of partners from the lifestyle, travel and financial services categories, BIG Members can earn BIG Points every day when they dine, shop, bank, travel and more; and use BIG Points on experiences that they love. BIGGIE will always be there to support them every step of the way.”
#MyBIGGIEBuddy Instagram Contest
To kickstart the BIG journey, BIGGIE is giving away 500,000 BIG Points in the #MyBIGGIEBuddy Instagram contest from 29 June to 31 July 2020 (5 weeks). Simply follow the instructions below:
Follow @airasiabig on Instagram
Post an Instagram story of yourself using BIGGIE GIF stickers (search ‘airasiabig’ under GIF in IG story)
Mention @airasiabig on your story and hashtag #MyBIGGIEBuddy
10 best submissions weekly will win 10,000 BIG Points each. Terms and conditions apply.
Follow BIG Loyalty on Facebook, Twitter and Instagram to stay updated.
