Seoul, South Korea – Cheil Hong Kong was recognized with the 2020 Regional Agency of the Year Award – Asia Pacific at New York Festivals Advertising Awards on Monday, May 11. Cheil Hong Kong has won the title for three consecutive years. The prestigious award honors an advertising agency that earns the highest score for creative entries within Asia Pacific region.
Paul Chan, Chief Creative Officer, Cheil Hong Kong, said, “Wow. To be ‘Regional Agency of the Year (APAC)’ for three years running is sweet. But beyond all of our expectations. We’re humbled. And very grateful. Congrats to everyone involved, including our rock-star teams, partners and clients.”
With Cheil Hong Kong contributing the most, Cheil Worldwide won 34 trophies including 7 Gold, 12 Silver, and 15 Bronze across the network. The numbers set the record in the agency network’s history at New York Festivals Advertising Awards.
Cheil Hong Kong won 5 Gold, 6 Silver, and 7 Bronze for Chupa Chups’ “Homework,” “Music,” and “Tidy-Up” in Artistry & Craft in Advertising and Print categories. Every intricate detail was meticulously crafted to convey the monotony of chores such as homework, music practice and tidying-up; making the temporary escape from arduous tasks feel that much sweeter.
Another Gold went to “Lose Yourself in a Book” for Penguin by Cheil Beijing and Cheil Hong Kong. The visuals use different textures, colors and styles to reflect each famous Penguin book. The campaign also earned a Silver and 3 Bronze.
One more Gold went to “Waste Measure” which also won a Bronze. In order to raise awareness on water conservation, Cheil Brazil and Greenpeople Juices launched special water bottles that were measured not in liters but everyday water waste such as taking a shower or brushing teeth.
Other winning works include “Samsung Good Vibes” (Cheil India) helping deaf blind people communicate through an app, “BACK2LIFE” (Cheil PengTai Beijing & Cheil Hong Kong) that hacked and built hands-on CPR training right into the game, Starbucks “What’s Your Name” (Iris), NIVEA “The Man Who Changes Mondays” (Cheil UK), and WWF Korea “Fish Love Band” (Cheil Worldwide).
New York Festivals is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications. For 2020, the Executive Jury awarded NYF Best of Show Award, 10 Grand Awards, 87 Gold Tower Awards, 176 Silver, and 188 Bronze.
