SINGAPORE – CJ ENM HONG KONG LTD rejigs the Distribution and Marketing functions by combining them under Brand Partnerships Team based in Singapore Branch Office.
With this change, CJ ENM HK elevates Mickey Ong to new role of General Manager, based out from Singapore office. Mickey now oversees Brand Partnerships as well as Scripted Series production business for South East Asia including Hong Kong and Taiwan. He continues to report to Michael Jung, Managing Director of CJ ENM HK.
Brand Partnerships is a one stop shop for Pay TV, OTT, Media and Trade partnerships with two Brands that it operates – tvN (Korean general entertainment) and tvN Movies (Korean movies). To achieve the aims, three new hires are added.
Patrick Lim & Mandy Mah joins as Senior Managers. Patrick come with more than 20 years of regional experience in the media and communications industry, especially in media relations, marketing and promotions, previously with NBCUniversal Asia, Singtel and Mediacorp. Mandy has been in the media industry for more than 7 years. Passionate about content, she has managed distribution for linear, on demand, digital and formats as well as affiliate marketing across Asia Pacific with Viacom International Media Networks and Mediacorp.
Mabel Lim joined as Manager since December 2019. Formerly Assistant Manager Resort Marketing – Overseas at Resorts World Sentosa, Mabel comes with good experience in regional marketing in APAC (Indonesia, Philippines, Australia and South Korea) markets in the tourism industry. Through her 7 years in marketing for attractions and integrated resort brands, she has experience in market strategy, media planning, creative execution, targeted digital and social media activities and brand partnerships.
“Since 2016, Mickey proves to be one of our most valuable members. Not only does he help our business grow, he has a keen eye for good contents and knows how to market them. It is natural for him to take on new tasks in this new structure. In light of changing landscape of our industry, we need to evolve and explore new businesses that can help us tackle the challenges. CJ ENM has a very successful track record in Movies and Series production. We also see a good demand for premium quality series made in Bahasa, Mandarin and other local languages. It is a good fit with Singapore’s Infocomm Media Development Authority (IMDA) that both Parties create a fund to produce series with Singaporean talents in Asia. This is only the start of many more Production projects to come out from South East Asia.” Michael Jung, Managing Director
“To cater to growing demands, we are incredibly excited to have Patrick, Mandy and Mabel join the CJ family. Their experiences and passion to excel will greatly help us achieve our goals. These appointments reflect the growth potential of the business and underscore CJ ENM HK’s commitment to creating more integrated and innovative solutions to our clients in Asia. In terms of portfolio, Patrick will oversee the Hong Kong. Taiwan and Thailand markets and be responsible for Public Relations. Mandy will take care of Indonesia, Myanmar and South Asia while leading the Digital Strategy. Mabel handles Philippines, Singapore and Vietnam with oversight of Marketing Promotions.” Mickey Ong
