From the 10th place back in 2018, the Kiwi creative agency comes up two spots, making it still the only company from New Zealand to be featured in the Top 25.
In the same week, WARC published their Effective 100 ranking, where Colenso was listed at #3 in the world, topping off a stellar week.
Colenso are the only NZ company in the top 45, with Mars reaching #2 Top Advertiser, Pedigree #6 Top Brand and Colenso’s The Child Replacement Programme as #5 Most Effective Campaign in the World.
Scott Coldham, Managing Director at Colenso BBDO, says, “This is a great reflection of our hard work and the results we’ve generated with our clients over the past year. We’re absolutely stoked, but we’re also focused on the future, not what’s behind us. We’re working hard now for the next 12 months and hopefully those efforts will see these numbers smaller, next year!”
About the WARC Creative 100
The WARC Creative 100 is an independent global index of creative excellence in advertising and the successor to the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on an analysis of the results of the most important global and regional creative awards shows in the world in 2018, as determined by the advertising industry.
The WARC Effective 100 (the successor to the WARC 100) tracks the performance of campaigns, brands and agencies in advertising effectiveness competitions around the world.
The rankings are a benchmark for advertising effectiveness, allowing marketers to compare their performance with their peers'.